LIVE WEBINARGeeks Make More Money: Building a Data-Driven Marketing CultureOur math teachers were right all along: numbers really are important! As marketers, we’re expected to prove the value of...
New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals
Time: 10 AM PT, 1 PM ET
When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.
In this webinar, we’ll start by exploring the process of setting ROI-focused marketing goals. From there, we’ll focus on self-accountability: Selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.
You’ll discover how to:
- Select the right metrics to measure marketing performance
- Set ROI-focused marketing goals in perfect alignment with business objectives
- Leverage data-driven insights to create your most personalized and impactful campaigns yet