When it comes to resolutions, we all know accountability is key. We all need someone — or something — to hold us to our lofty goals. As marketers, that “something” is data.

In this webinar, we explore the process of setting ROI-focused marketing goals. From there, we focus on self-accountability: selecting the right metrics, analyzing data, and optimizing performance to keep even the most ambitious goals within reach.

You’ll discover how to:

• Select the right metrics to measure marketing performance
• Set ROI-focused marketing goals in perfect alignment with business objectives
• Leverage data-driven insights to create your most personalized and impactful campaigns yet

Watch the webinar on-demand today!