Why Your Salesforce Funnel Attribution is Abysmal

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Campaign and Salesforce funnel attribution in are the holy grail for marketing and sales teams. The benefits of understanding what marketing works and what doesn’t can’t be understated.

The problem is, Salesforce campaign attribution and sales funnels are a mess.

To fully understand the impact of marketing campaigns, you need to know the campaign inside and out – this includes everything from the customer journey to how to manage sales and marketing processes. The struggle to figure out how to put all of this together and have the same numbers as others in your organization is real.

» This is where proper marketing campaign attribution comes in.

Join us for the Why Your Salesforce Funnel Attribution is Abysmal (And How to Fix It) webinar on January 24, 2024 to talk through the steps on how to improve your organization’s campaign attribution.

Some of the things we’ll talk about in this webinar include:

• Understanding the customer journey
• Process consistency
• Tracking important events
• Maintaining historical data
• What drives top-of-funnel, bottom-of-funnel, and everything in between

You’ll walk away with a better understanding of your customers, sales funnels, and marketing campaign attribution. You'll also feel empowered to streamline communication throughout departments leading to more leads and conversions.

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