Full Circle Insights SolutionTurn Salesforce Data Into Actionable Insights

Spend Less Time Digging Up Data and More Time Focusing on What Drives Revenue


Use Salesforce Data to Tell the Whole Story

Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.

Track Every Step of the Customer Journey

Go beyond MQLs with full visibility into your entire sales funnel. You'll see which channels, content, and campaigns drive conversions.

Don’t Let Valuable Data Fall Through the Cracks

Go from complexity to clarity with at-a-glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.

Identify Trends for a More Strategic Approach

Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume, velocity, and conversion rate. Optimize campaigns and determine what drives pipeline from one stage to the next.

Fund Campaigns That TurnMarketing Spend Into Revenue

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

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Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Fund Campaigns That Turn YourMarketing Spend Into Revenue

Discover Your Rockstar Campaigns

Attribution Modeling

Attribution Modeling makes it easy to spot your top-performing marketing campaigns and analyze the customer journey.

See exactly how much revenue each campaign brings in to determine which to focus on and fund, and which to cut loose.

  • Create Multiple Attribution Models
  • Evaluate Leads, Opportunities, and Contacts
  • Compare Results
  • Categorize Revenue and Measure ROI and ROAS
  • Sync Data in Salesforce

Funnel Measurement

Funnel Measurement is a detailed view of KPIs, such as volume, conversion rate, ROI, and velocity.

These at-a-glance reports use historical data to help marketing and sales teams segment audiences, identify trends, and make aligned, informed, data-driven decisions that drive results.

  • Use Existing Data Architecture
  • Identify What Generates New Leads and MQLs
  • Segment and Summarize Data
  • Track in Real-Time
  • Customize Dashboards and Reports

Reporting and Dashboards

Easily customize and share Reporting and Dashboards from a single source of truth – Salesforce. By connecting all your sales and marketing efforts in Salesforce, you improve communications and processes through better alignment.

Our easy-to-read Reporting and Dashboards give you a better understanding of what drives leads through pipeline so you can optimize campaigns and have confidence in what works, making planning and forecasting a breeze.

  • Determine What Drives Influence
  • Track Key Contacts and Decision-Makers
  • Analyze Pipeline Progression
  • Align in Salesforce
  • Easily Create Reporting and Dashboards with Info That Matters to You
  • Energize Your Teams with Knowledge That Their Efforts Are Paying Off
  • Export Accurate Data to BI Tools
Account-Based Marketing Measurement

A Game Changer

“Full Circle is the shining star of our marketing and sales tech stack. Our Marketing, Revenue Operations, and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it.”

Get the Answers You Need to Finally DeliverMarketing Attribution in Salesforce

Complete Visibility for Your Entire Go-to-Market Team


Marketing Ops

Demand Gen


Data Analyst
& Salesforce Admins

Digital Marketing



Webinar Series

Who Cares About Data?

Who Cares About Data? Discover the must-have reports that Marketing Leaders, Marketing Operations, and Salesforce Admins depend on.

Wednesday, June 19, 2024
10:30 AM PT, 12:30 PM CT, 1:30 PM ET

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Put Your Salesforce Data to Work.Learn More About Attribution Modeling and Funnel Measurement