Your Marketing Attribution SolutionTurn Salesforce Data Into Actionable Marketing Attribution

Understand ROI, stop wasting budget, optimize campaigns, and make data-driven decisions that increase revenue.

With Full Circle Insights, you’ll finally know exactly how your marketing campaigns perform without second guessing yourself.


Use Salesforce Data to Tell the Whole Story

Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.

Track Every Step of the Customer Journey

Go beyond MQLs with full visibility into your entire sales funnel. From first anonymous digital source to closed/won deal, you'll see which channels, content, and campaigns drive conversions.

Don’t Let Valuable Data Fall Through the Cracks

Go from complexity to clarity with at-a-glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.

Identify Trends for a More Strategic Approach

Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume and conversion rates. Optimize ABM and determine what drives target accounts from one stage to the next.

Fund Campaigns That TurnMarketing Spend Into Revenue

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Fund Campaigns That Turn YourMarketing Spend Into Revenue

Discover Your Rockstar Campaigns

Campaign Attribution

Campaign attribution makes it easy to spot your top-performing marketing campaigns and analyze the customer journey. You can see exactly how much money each campaign brings in so it’s easy to determine which to fund and which to cut loose.

  • Create Attribution Models
  • Evaluate Leads, Accounts, Opportunities, and Contacts
  • Compare Results
  • Categorize Revenue
  • Run Reports Directly in Salesforce

Full-Funnel Measurement

Full-funnel measurement is a detailed view of KPIs, such as volume, conversion rate, and velocity. These at-a-glance reports help marketing and sales teams identify trends using historical data, enabling them to make aligned, informed, data-driven decisions that drive results.

  • Use Existing Data Architecture
  • Identify What Generates New Leads and MQL’s
  • Segment and Summarize Data
  • Track in Real-Time
  • Customize Dashboards and Reports

Web-Session Tracking

Web-session tracking provides a visual breakdown of known campaign touchpoints and anonymous website visits along each customer’s journey. From new lead to closed/won deal, easily breakdown where touchpoints originated between Google, LinkedIn, Instagram, Facebook, or Microsoft Ads.

  • Pull Ad Spend Into Salesforce
  • Connect Traditional Marketing Campaigns
  • Track the Whole Customer Journey
  • Customize by Timetable or UTM
  • Analyze Customer Behavior
Web-Session Tracking
Account-Based Marketing Measurement

Account-Based Marketing Measurement

Account-based marketing measurement is a deep-dive into ABM data. Connect intent provider platforms alongside campaigns and conversion data to identify what campaign efforts drive target accounts from one stage to the next.

  • Determine What Drives Influence
  • Track Key Contacts and Decision-Makers
  • Analyze Pipeline Progression
  • Identify Engaged High-Value Accounts
  • Align With Sales in Salesforce

A Game Changer

“Full Circle is the shining star of our marketing and sales tech stack. Our Marketing, Revenue Operations, and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it.”

Get the Answers You Need to Finally DeliverMarketing Attribution in Salesforce

Who Uses Full Circle Insights?

CMO | Marketing Executives

Stay competitive, make informed decisions, optimize strategy, and showcase your teams success with the right tools in place.

Full Circle Insights helps CMOs, VPs, and Directors evaluate KPIs and ROI to easily adjust campaigns to adapt to changing consumer preferences and build out marketing roadmaps.

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Marketing Operations Teams

Finally deliver the attribution metrics you need to bridge the gap between sales and marketing and use resources that help understand the customer journey and where leads come from.

Easily build comprehensive, custom funnel metrics to gain insight into volume, conversaion rate, and velocity for every campaign.

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Demand Generation Teams

Evaluate the quantity and quality of leads generated through marketing activity with confidence.

Learn exactly how prospects transition to customers and assess acquisition costs to ensure marketing spend generates tangible results with Full Circle Insights robust reporting capabitlities.

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Account–Based Marketing Teams

Engage high-value accounts with Salesforce data that helps evaluate progression through your sales funnel.

With Full Circle Insights, you can take your ABM efforts to the next level. Discover what works and what doesn’t so you can refine strategy to maximize your return on investment.

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Digital Marketing Teams

Integrate Salesforce data with digital marketing initives for real-time campaign monitoring that empowers you to make informed decisions and allocate resources efficiently.

Gain complete understanding of user behavior to tailor content you can track and attribute to funnels from day one.

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Salesforce Administrator | Data Analyst

Extract valuable, custom insights directly in Salesforce. Track conversions, customer acquistion costs, and get a clear picture of campaign effectiveness.

Use Full Circle Insights to keep data secure, align on outcomes of various touchpoints, and create attribution models to identify effective strategies.

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What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content