About Full Circle InsightsYour Salesforce Data Experts

We’re here to help marketing and sales teams connect in Salesforce to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue.

The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get.

Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce.

Attribution<br />
Paper planes - 4 white, one red<br />
Red one is going off-center off to the right<br />
Blue background
Our Mission

Finally, Make Sense Out of Salesforce Data

You know the value of Salesforce data, but until now it’s been a challenge to connect the dots between marketing and sales and measure impact effectively.

Full Circle Insights takes the guesswork out of planning, measuring, and analyzing efforts by telling you exactly what works and what doesn’t – without ever having to leave Salesforce.

Customizable dashboards make it easy to create at-a-glance reports that only contain the info you need for success. Easily share across teams and have confidence that you’re working with accurate, up-to-date data to help you make decisions that drives pipeline.

Our Values

be transparent_values orange background with two circles crossing in the middle

Be Transparent

Transparency is a way of life. To truly Be Transparent you must be candid and honest with everyone to gain trust and build relationships.

Be Transparent means that none of us are perfect. We make mistakes. We say stupid things. But, we are also powerful, creative, and interesting beyond measure.

Transparency is how we live our lives to the greatest potential. Be Transparent represents the power inherent in sharing both successes and failures.

Build Bridges - orange background White bridge icon

Build Bridges

Building Bridges connects people.

When you Build Bridges, the impossible becomes possible.

Solutions present themselves.

Hands join together in a common goal.

Building Bridges creates trust, builds relationships, and generates growth opportunities both professionally and personally.

do it now icon- clock (white) on orange background

Do It Now

Do It Now is Full Circle’s expression of action over inaction and urgency over complacency.

When we Do It Now we move and learn quickly so we can adjust as needed. The faster we learn, the faster we grow.

This value honors the importance of requests and questions, clears lingering tasks, and helps us focus on core actions that change the business.

Do It Now is our reference point when we ask “what’s next”?

do it now icon- clock (white) on orange background

Learn Daily

Learn Daily embodies a commitment to continuous growth and development and emphasizes the importance of acquiring new knowledge and skills every day.

To Learn Daily inspires a culture of curiosity and adaptability and challenges us to be innovative and improve.

This value underscores the belief that learning is a lifelong journey, integral to personal and professional excellence.

Leadership Team

jasonferra_headshot round blue background
Jason Ferrara | CEO

As an accomplished global marketing executive and go-to-market leader, Jason leads Full Circle Insights with a deep understanding of how marketing teams operate.

With a career spanning decades, his previous experience at companies such as Searchspring, Outmatch, and CareerBuilder has shaped Jason into the innovative leader he is today. Jason’s creative spirit and passion drive him to build progressive company cultures that drive success and accelerate growth.

Hobbies:

  • Cooking
  • Traveling
  • Live Music

Favorite Things:

  • Movie: The Last Waltz
  • Book: The Great Gatsby
  • Food: Pizza

Follow Jason on LinkedIn

Krzysztof Lesisz headshot Blue circle background
Krzysztof Lesisz | VP of Engineering

Starting his journey with Salesforce in 2011, Krzysztof’s experience ranges from developer, to architect, to sales. Having worked on hundreds of projects, he now brings his expertise to Full Circle Insights as VP of Engineering.

Krzysztof uses a think-outside-the-box approach to lead the Full Circle development team and bring new ideas to life. He is also a logical problem-solver and enjoys the challenge of discovering solutions that improve the overall product and user-experience.

Hobbies:

  • Handball
  • Motorcycles
  • Sailing (STS Fryderyk Chopin)

Favorite Things:

  • Movie: On the Beach (1959)
  • Book: The Witcher Series
  • Food: Sushi

Follow Krzysztof on LinkedIn

Jandir Matos headshot
Jandir Matos | Lead Economist, VP of Finance

Jandir is a passionate finance leader with over 15 years of experience and a proven track record of building and leading teams. Jandir’s wealth of knowledge helps him successfully lead Full Circle Insights finance and human resources operations.

His previous positions as Head of Finance and Co-Founder at tech and SaaS companies such as Pide Directo and VS Asset Management give Jandir a unique and strategic approach that helps companies scale and grow to reach their fullest potential.

Hobbies:

  • Family Time
  • Running
  • Sports – Watching Live or on TV

Favorite Things:

  • Movie: Gladiator
  • Book: Anything by Haruki Murakami
  • Food: Mole Oaxaqueño

Follow Jandir on LinkedIn

Erica Newell | VP of Customer Success

With a demonstrated history of successful client strategy and execution in the SaaS industry, Erica is an experienced leader with a passion for elevating the customer experience. Erica’s previous experience as VP of Customer Success at organizations such as Motivosity, SocialClimb, and Instructure has made her an expert in employee development, executive strategy, and change management.

Erica is excited to bring her expertise to Full Circle to help customers reach their goals and scale.

Hobbies:

  • Sculpture Welding
  • Watercolor / Art
  • Anything Outdoors!

Favorite Things:

  • Movie: Asteroid City
  • Book: Essentialism
  • Food: Pizza

Follow Erica on LinkedIn

Careers

Join Our Team

Full Circle Insights is proud to build careers by bringing amazing people (like you) together.

If you’re ready to make an impact and work with people who care about your success, you’ve come to the right place.

Browse our open positions to start your career at Full Circle Insights!

We’re Here When You Need Us

Whether you’re interested in trying out Full Circle Insights for your company or you’re a current customer who needs a little support, there are several ways to reach us depending on your needs.

Webinar Series

Get to Know Full Circle Insights

Your Source for Marketing Content

Learn More About How Full Circle Can Help YouTake Control of Your Salesforce Data