With our previous solution, we were only qualifying people (i.e. MQL) the first time they entered our funnel. And because that platform was a web interface separate from SFDC, we always ran into the chance of data not syncing properly. We wanted all of our reporting to live in SFDC.
Go-to-Market Decision Support Team Lead and Architect
Working with Full Circle Insights allows us to fully leverage our Salesforce implementation and make sure we measure the impact of every response and activity along the sales funnel. With more accurate intelligence on what drives sales, we can now invest where it will make the biggest impact and continue to drive strong growth.
Niel Hildebrand III
Director, Marketing Operations and Analytics
Full Circle’s weighted campaign influence has become a key marketing tool by extending the Salesforce campaign insight functionality for us and making us more confident in our data.
VP WW Marketing Demand Generation
Full Circle Insights provides a complete view of our marketing metrics within Salesforce – enabling us to make strategic decisions where to invest our resources by showing us how each marketing campaign contributes to revenue.
Vice President, Marketing
Full Circle Insights has become one of our most important marketing tools. Its comprehensive funnel analytics for Salesforce have given us more visibility into our marketing performance than ever before.
Matchmaker is a foundational element to our Account-Based Sales & Marketing efforts. With it, our sales team can now save countless hours per week and our marketing efforts can now be hyper-focused on individual accounts.
Director, Growth Platforms and Analytics