by Bonnie Crater | Jan 14, 2020 | Blog, Marketing Best Practices
For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. They cobble together metrics from a variety of sources to try to create a holistic picture of marketing/sales funnel...
by Bonnie Crater | Jan 6, 2020 | Blog, Marketing Best Practices
Marketers are incredibly busy people — especially on the B2B side. Marketing is in charge of the customer experience from the first anonymous touch online, through each step of the buyer journey, to closing the sale and beyond via upselling and retention initiatives....
by michael.korch | Dec 3, 2019 | Blog, Marketing Best Practices
If improving traffic for your website is on your 2020 to-do list, now is the perfect time to review your search engine optimization (SEO) strategy. Are you using the right keywords? Is your site contributing as much as it can to the marketing and sales funnel? ...
by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
by michael.korch | Sep 11, 2019 | Blog, Marketing Best Practices
Last July, millions tuned in to watch the US women’s national soccer team win the 2019 World Cup. It was one of the most-watched soccer matches in the sport’s history. But many of the people tuning in weren’t die-hard soccer fans, so searches about the yellow and red...
by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of marketing technology (“martech”) solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing...
