by Bonnie Crater | Mar 7, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
No matter what marketing strategy you use, B2B lead generation is key to business growth and profitability. Oftentimes, this is a challenge because the research business buying groups conduct prior to making a purchase is invisible. However, intent data from providers...
by Brianna Perkins | Feb 14, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
As market uncertainty keeps tensions high and budgets tight, the pressure is on for marketers to prove the ROI of their team’s efforts. One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show...
by Bonnie Crater | Feb 9, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
CMOs choose marketing analytics solutions to optimize their ABM strategy, improve process efficiency and illustrate marketing’s contributions to revenue. However, the martech sector has expanded rapidly over the past decade, and B2B marketing has evolved, making it...
by Bonnie Crater | Jan 31, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Foundry’s 2022 ABM & Intent Benchmarking Study identifies ABM as the dominant marketing strategy in the...
by Brianna Perkins | Jan 10, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
The Forrester B2B Revenue Waterfall is a popular framework for B2B marketers who are using an account-based marketing (ABM) strategy. It works well because it fully describes revenue opportunities — breaking them down into acquisition, retention, upsell, and...
by Bonnie Crater | Dec 14, 2022 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
B2B marketers have migrated to an account-based marketing (ABM) approach in massive numbers over the past few years. The ABM strategy matches the way the overwhelming majority of B2B products are sold by focusing on account-based targeting rather than marketing to...
