by Bonnie Crater | Sep 8, 2021 | Blog, Marketing, Marketing Best Practices
As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. In recent years, high-profile companies have...
by Bonnie Crater | Aug 26, 2021 | Blog, Marketing, Marketing Best Practices
August 26 was first recognized as Women’s Equality Day in the U.S. in 1973, thanks to legislation championed by U.S. Congresswoman Bella Abzug of New York. It commemorates the date the 19th Amendment was certified in 1920, granting women the right to vote. Every year,...
by Bonnie Crater | Aug 16, 2021 | Blog, Marketing, Marketing Best Practices
National Nonprofit Day falls on August 17 this year. If you have a favorite nonprofit organization, now is an excellent time to show your support by making a generous donation. And if you’re a business leader, National Nonprofit Day is a great time to think...
by Bonnie Crater | Aug 8, 2021 | Blog, Marketing, Marketing Best Practices
By Bonnie Crater and Birgitta Hendron How do you see a customer’s complete journey? Can you see both Digital and Non-Digital Touches? How do I map that against key sales stages like when the Opportunity was created and closed? If you’ve been wondering about...
by Bonnie Crater | Jul 20, 2021 | Blog, Marketing, Marketing Best Practices
A consensus seems to be coming together at many companies across America about diversity, equity and inclusion (DE&I) initiatives, and it’s this: talking about DE&I isn’t enough — now it’s time to take action. Maybe the tipping point was the protests that...
by Bonnie Crater | Jul 12, 2021 | Blog, Marketing, Marketing Best Practices
When employers moved to remote work during the pandemic, the use of platforms like Zoom and Teams skyrocketed. Zoom (in the generic sense) conferences and social events like happy hours became a thing so people could still stay in touch. Many of us got to meet each...
