by Caitlin Van Horn | Jun 30, 2022 | Blog, Salesforce Best Practices
Want to know more about how leads from new Outreach campaigns are tracked in your marketing funnel? You’re in luck! In this article, Professional Services Manager, Caitlin Van Horn walks you through the flow. Let’s imagine that a prospect, Maria, just booked a meeting...
by Michael Korch | Jun 27, 2022 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
The time is ripe for Account Based Marketing In the current landscape of Marketing measurement, analytics, and strategy, many companies are leveraging Account Based Marketing (ABM) to be more effective in producing opportunities and revenue in their target markets....
by Bonnie Crater | Jun 15, 2022 | Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
Account-based marketing is the future of B2B marketing. In fact, ABM is so powerful for most businesses that it’s highly likely it will be the dominant strategy for most B2B marketing teams. Many companies have started ABM experiments and their marketing teams...
by Bonnie Crater | May 20, 2022 | Blog, Marketing, Marketing Best Practices, Marketing Update
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). Marketers who are selling to accounts are typically dealing with a group of buyers who give off different behavioral signals,...
by Bonnie Crater | May 3, 2022 | Blog, Marketing, Marketing Best Practices, Marketing Update
According to an ABM statistics roundup from HubSpot, most marketers (70%) report using an Account-Based Marketing (ABM) approach in 2021. Many are still in the early stages, given that just the year prior, only 15% of marketers were levering ABM. Today’s ABM approach...
by Bonnie Crater | Apr 20, 2022 | Blog, Marketing, Marketing Best Practices, Marketing Update
B2B marketers need to be able to figure out which campaign touches drive engagement and, ultimately, conversions and revenue. Attribution models can yield insights that allow marketers to make better spend allocation decisions. Single-touch attribution models like...
