by Bonnie Crater | Jun 24, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
In the early days of Jim Harbaugh’s coaching tenure with the San Francisco 49ers, Jim’s mantra was “how can I be one percent better today?” As CEO of a venture-backed startup company, I often ask myself the same question: How can we be one percent better...
by michael.korch | Jun 19, 2019 | Blog, Marketing Best Practices
It’s essential for marketers to be able to provide strategic reporting that demonstrates their impact on revenue. Many marketers focus exclusively on tactical reporting, such as email performance metrics. Tactical reporting is necessary too since activities that...
by Rochelle Richelieu | Apr 9, 2019 | Blog
A simple truth drives the influencer marketing trend: people tend to believe what their peers or someone they admire says about a product or service more than they trust ad content from a brand. That’s true for consumers who are thinking about buying a new...
by Full Circle Team | Feb 19, 2019 | Blog
In an earlier post, we talked about how CMOs plan to spend more on martech, according to Gartner’s CMO Spend Survey 2018-2019, and whether the hefty rise in technology investment will lead to greater ROI. It’s an important question because B2B marketers are...
by Full Circle Team | Jan 15, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
Even with the best intentions, people can misread and misinterpret data. It’s easy to mistake correlation for causation. To demonstrate just how easy that is, one Harvard student searched the U.S. Census database, finding a strong correlation between random...
by Brian Hansford | Dec 17, 2018 | Blog, Marketing Best Practices, Marketing Update
In Gartner’s CMO Spend Survey 2018-2019, the outlook for martech is rosy, with spending on technology rising from 22 to 29 percent of the total marketing budget. But spending on labor and agency support dropped from 27 to 24 percent and 25 to 23 percent, respectively....
