by michael.korch | Dec 3, 2019 | Blog, Marketing Best Practices
If improving traffic for your website is on your 2020 to-do list, now is the perfect time to review your search engine optimization (SEO) strategy. Are you using the right keywords? Is your site contributing as much as it can to the marketing and sales funnel? ...
by Bonnie Crater | Nov 20, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
If you’re in charge of creating leads for target sectors, an industry-specific marketing and sales funnel can help you make better decisions. Say you’re tracking overall leads through the funnel, so you know the big picture. But what if one sector is lagging while...
by michael.korch | Sep 11, 2019 | Blog, Marketing Best Practices
Last July, millions tuned in to watch the US women’s national soccer team win the 2019 World Cup. It was one of the most-watched soccer matches in the sport’s history. But many of the people tuning in weren’t die-hard soccer fans, so searches about the yellow and red...
by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of marketing technology (“martech”) solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing...
by michael.korch | Aug 1, 2019 | Blog, Marketing Best Practices
Some studies say CMO tenure is getting longer in the booming economy, but the average duration on the job is still shorter for CMOs than it is for C-suite peers. And for digital services providers, the average CMO tenure is just 24 months. One potential explanation is...
by Bonnie Crater | Jul 27, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing. The reason...
