by Bonnie Crater | Dec 23, 2021 | Blog, Marketing, Marketing Best Practices, Marketing Update, News & Press
The end of a year is a great time to reflect on our successes and the lessons we learned over the past 12 months. It’s an even better time to think about the exciting possibilities the year ahead holds. To say that 2021 was an “interesting” year is an understatement....
by Bonnie Crater | Dec 14, 2021 | Blog, Marketing Best Practices
For marketers who rely on siloed data generated by individual solutions in the martech stack, coming up with an annual marketing plan is stressful. They cobble together metrics from a variety of sources to try to create a holistic picture of marketing/sales funnel...
by Bonnie Crater | Dec 13, 2021 | Blog, Marketing Best Practices, Marketing Update
A recent Google search for “marketing attribution” returned approximately 356,000,000 results. In the broadest sense, marketing attribution is a method to connect campaigns to ROI. But in the B2B marketing solution marketplace, the detailed definition typically elides...
by Bonnie Crater | Dec 10, 2021 | Blog, Marketing, Marketing Best Practices
As a marketer, one of the main questions that seem to always get asked is, “Can we actually connect any of this marketing data to sales?” Sometimes this is doable by cobbling together spreadsheets and rogue data, but without a single source of truth for marketing and...
by Bonnie Crater | Dec 8, 2021 | Blog, Marketing Best Practices
As a B2B marketer, you need to be able to attribute revenue to campaigns so you can invest efficiently and show marketing’s impact on the pipeline. Marketing attribution models can provide the insight you need to make the right investment decisions and defend the...
by Bonnie Crater | Dec 6, 2021 | Blog, Marketing Best Practices
A KFF study published earlier this year found that the pandemic and resulting economic dislocation has had a profound impact on Americans’ mental health, with 4 in 10 adults reporting symptoms of anxiety or depression — up from 1 in 10 in 2019. More than a third say...
