Many marketers don’t consider themselves “numbers people” (this marketer included), but like it or not, it’s a big part of the job. Learn more about how to build a data-driven culture to maximize campaign performance and improve communication.
Marketers, and really everyone involved in the go-to-market process at a company, are superheroes. I've seen it first hand throughout my career. Immovable objects are moved, impossible problems...
Get your data house in order The first step to aligning marketing and sales is to agree on the four key data types in Salesforce. This may seem too basic, but it is critical for everyone to...
As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Attribution models are...
Ensuring the marketing and sales teams are operating at an optimum level is a top priority for to Full Circle Insights. The company’s latest partnership focuses on its latest effort to meet this...
No matter what marketing strategy you use, B2B lead generation is key to business growth and profitability. Oftentimes, this is a challenge because the research business buying groups conduct...
As market uncertainty keeps tensions high and budgets tight, the pressure is on for marketers to prove the ROI of their team’s efforts. One of the most important focuses for marketing teams in...
CMOs choose marketing analytics solutions to optimize their ABM strategy, improve process efficiency and illustrate marketing’s contributions to revenue. However, the martech sector has expanded...
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Foundry’s 2022 ABM & Intent...
The Forrester B2B Revenue Waterfall is a popular framework for B2B marketers who are using an account-based marketing (ABM) strategy. It works well because it fully describes revenue...
