by michael.korch | Sep 11, 2019 | Blog
2019 FIFA Women’s World Cup Champions – Team USA Last July, millions tuned in to watch the US women’s national soccer team win the 2019 World Cup. It was one of the most-watched soccer matches in the sport’s history. But many of the people tuning in...
by michael.korch | Aug 7, 2019 | Blog, Marketing Best Practices, Sales and Marketing Alignment
The “2019 Martech 5000” infographic based on Scott Brinker’s work illustrates the rate of martech solution proliferation, showing how the martech space has grown to more than 7,000 solutions today. If you’re in charge of marketing for a smaller company with a limited...
by michael.korch | Aug 1, 2019 | Blog, Marketing Best Practices
Some studies say CMO tenure is getting longer in the booming economy, but the average duration on the job is still shorter for CMOs than it is for C-suite peers. And for digital services providers, the average CMO tenure is just 24 months. One potential explanation is...
by Bonnie Crater | Jul 27, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the new VP of marketing. The reason...
by Daniel Appleman | Jul 25, 2019 | Blog, Salesforce Best Practices
Humankind has tried to understand the nature of time since the first artist tried to meet a last minute deadline to deliver a cave painting before darkness fell. Even today’s greatest cosmologists struggle to understand what time really is, the relationship between...
by Feng Hong | Jul 19, 2019 | Blog, Marketing Best Practices, Salesforce Best Practices
Here we are in July (or August). Your company is trying to make sure the ship is on-course to meet revenue targets. And of course, the natural questions come pouring in from the CEO. Did marketing hit its numbers? Where are you on your year-end marketing goals? Are we...
