Digital Marketing | Full Circle InsightsUnderstand What Drives Digital Marketing Efforts and Scale Faster

Full Circle Brings All Your Digital Marketing Efforts Together in Salesforce – Including Third-Party Data Like GA4 and Pardot – So You Can Track Campaign and Keyword Performance and Measure ROI with Confidence 

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Use Salesforce Data to Tell the Whole Story

Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.
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Track Every Step of the Customer Journey

Go beyond MQLs with full visibility into your entire sales funnel. From first anonymous digital source to closed/won deal, you ‘ll see which channels, content, and campaigns drive conversions.

Don’t Let Valuable Data Fall Through the Cracks

Go from complexity to clarity with at-a- glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.

Identify Trends for a Strategic Approach

Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume, velocity, and conversion rate. Optimize campaigns and determine what drives pipeline from one stage to the next.
Funnel Metrics for Marketing Superheroes, Optimization and Every Step_FullCircleInsights Logo _ superhero woman with a funnel on her chest _ full circle blog

Steps to Optimize Digital Marketing

  • Easily View and Customize Your Funnel
  • Quickly Customize Dashboards and Reports With Info You Care About
  • Identify What Works in Your Digital Marketing Campaigns and What to Cut Loose
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  • Show the Impact Digital Marketing Campaigns Have on Revenue
  • Track the Entire Customer Journey
  • Easily Create Reports and Stop Relying on Others to Gather Salesforce Data
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  • Align Across Teams Within Salesforce to Identify Gaps
  • Understand What Drives Pipeline and Optimize Digital Marketing Campaigns
  • Allocate Paid Campaign Budgets With More Accurate Campaign Reporting
mql to sal conversion dashboard example - bar graph
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Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Fund Campaigns That Turn YourMarketing Spend Into Revenue

Fund Campaigns That TurnMarketing Spend Into Revenue

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

How Can Full Circle Help You?

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Salesforce Native

As the only Salesforce native data platform, Full Circle Insights ensures your data maintains the highest level of privacy security protocols because you never have to leave Salesforce. Use Salesforce standard reporting to align across teams and tap into existing skills and experience to reach your time-to-value faster.
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Unified Data Structure

Gain a comprehensive understanding of which campaigns work and which don’t by closing the gap between campaign data, prospects, opportunities, and leads. With Full Circle Insights, you have complete control over data, putting the power and flexibility in your hands to build custom attribution models and funnels with confidence.

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Historical Tracking

Finally, get accurate attribution and uncover where and when leads actually originate with historical tracking. Because Full Circle Insights works within Salesforce, you can accurately track the entire customer journey - including previously unknown sessions and pre-Full Circle implementation.
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Customizable Attribution Modeling

Use data from a single, trusted source to customize attribution models that help you align across teams to quickly build forecasts and plan campaigns that work. Full Circle Insights makes it easy to build your own attribution models and lets you decide how to score and weigh touchpoints, so you never have to wait for the answers you need to produce results.

Why Your Salesforce Funnel Attribution is Abysmal and how to fix it _ Full Circle Insights logo _ Image of a silver funnel _ ebook icon<br />

Time to Fix Your Digital Marketing Funnel in Salesforce  

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Who Cares About Data?

Who Cares About Data? Discover the must-have reports that Marketing Leaders, Marketing Operations, and Salesforce Admins depend on.

Wednesday, June 19, 2024
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