The benefits of understanding what works in marketing and what doesn’t can’t be understated. With a comprehensive understanding of the customer journey, your company will start to see streamlined budgets, improved customer retention rates – all thanks to understanding customer behavior and actions.
But what happens when there’s an attribution-disconnect? This is when things start to get messy. Your budget could be cut, communication falls apart, and you’re not able to tell your customer’s stories accurately.
In the Why Your Salesforce Funnel Attribution is Abysmal (and how to fix it) eBook from Full Circle Insights, we help marketers understand the importance of accurate attribution and understand where breakdowns happen and how to correct any issues.
Topics covered:
- Attribution is the Holy Grail for Marketing
- Why Your Attribution is Abysmal
- Why Your Salesforce Instance Isn’t Helping
- How to Fix It
Download the eBook today and check out Why Your Salesforce Funnel Attribution is Abysmal (and how to fix it) webinar for even more information and tips and tricks on optimizing your sales and marketing funnels.
