Content Marketing | Full Circle InsightsMeasure the Impact Content Has on Prospects and Learn What Inspires Them to Buy

Full Circle Breaks Down the Entire Customer Journey – Even Pre-Gated Sessions – Making it Easy to Pinpoint Content Influence and Create Personas So You Can Craft a Better Content Strategy   

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Use Salesforce Data to Tell the Whole Story

Develop accurate, aligned attribution and easily customize dashboards to determine marketing ROI and measure impact with cleaner data directly from a source you already trust: Salesforce.
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Track Every Step of the Customer Journey

Go beyond MQLs with full visibility into your entire sales funnel. From first anonymous digital source to closed/won deal, you ‘ll see which channels, content, and campaigns drive conversions.

Don’t Let Valuable Data Fall Through the Cracks

Go from complexity to clarity with at-a- glance visibility into marketing and sales funnels. Customize reports and consolidate insights with a single source so teams are always on the same page.

Identify Trends for a Strategic Approach

Say goodbye to guesstimates and hello to precise measurements of KPIs like deal volume, velocity, and conversion rate. Optimize campaigns and determine what drives pipeline from one stage to the next.
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Why B2B Businesses Can No Longer Sleep On the Importance of Social Media

  • Gain a Better Understanding of the Customer to Create Content That Converts
  • Tell Your Customers Story By Tracking Their Entire Journey
  • Easily Customize Reports and Dashboards to Get Info That Matters to You
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  • Improve Communication With Other Departments by Aligning in Salesforce
  • Understand Which Campaigns and Content Work (and Which Don’t)
  • Optimize Content to Drive Prospects To Closed-Won
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  • Show the Impact of Content and Brand Building
  • Accurately Attribute Credit to Your Team’s Efforts
  • Identify Rockstar Content to Understand What Fills Your Funnel
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Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

Fund Campaigns That Turn YourMarketing Spend Into Revenue

Fund Campaigns That TurnMarketing Spend Into Revenue

Understand True Attribution

Stop Wasting Money

Drive ROI

Stay in Salesforce

How Can Full Circle Help You?

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Salesforce Native

As the only Salesforce native data platform, Full Circle Insights ensures your data maintains the highest level of privacy security protocols because you never have to leave Salesforce. Use Salesforce standard reporting to align across teams and tap into existing skills and experience to reach your time-to-value faster.
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Unified Data Structure

Gain a comprehensive understanding of which campaigns work and which don’t by closing the gap between campaign data, prospects, opportunities, and leads. With Full Circle Insights, you have complete control over data, putting the power and flexibility in your hands to build custom attribution models and funnels with confidence.

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Historical Tracking

Finally, get accurate attribution and uncover where and when leads actually originate with historical tracking. Because Full Circle Insights works within Salesforce, you can accurately track the entire customer journey - including previously unknown sessions and pre-Full Circle implementation.
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Customizable Attribution Modeling

Use data from a single, trusted source to customize attribution models that help you align across teams to quickly build forecasts and plan campaigns that work. Full Circle Insights makes it easy to build your own attribution models and lets you decide how to score and weigh touchpoints, so you never have to wait for the answers you need to produce results.

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Understand What Content Works By Understanding Attribution

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Who Cares About Data?

Who Cares About Data? Discover the must-have reports that Marketing Leaders, Marketing Operations, and Salesforce Admins depend on.

Wednesday, June 19, 2024
10:30 AM PT, 12:30 PM CT, 1:30 PM ET

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