If you’re a marketer, you know how difficult it is to accurately measure marketing performance. You have plenty of choices when deciding on an attribution model—so where do you start?

Access this quick-reference cheat sheet to:

• Discover different attribution model types, methodologies, and the pros and cons of each.
• Identify which model will help you best prove marketing’s impact on revenue.
• Optimize marketing campaigns that are working by identifying where your marketing spend is paying off.