Funnel Attribution:<br />
How I Learned to Embrace ROI and Stopped Worrying<br />
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Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying

Funnel attribution helps marketers and sales professionals understand what influences a customer’s purchase decision.

This essential part of modern marketing programs is how teams evaluate campaign and channel effectiveness because it assigns value to customer touchpoints.

Topics Covered:

  • Introduction

  • Why is Attribution Important?

  • The Modern B2B Customer Journey

  • Understanding Attribution Models

  • Salesforce Is Bad at Attribution

  • How to Stop Fearing Attribution

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