Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying

Funnel attribution helps marketers and sales professionals understand what influences a customer’s purchase decision.

This essential part of modern marketing programs is how teams evaluate campaign and channel effectiveness because it assigns value to customer touchpoints.

Topics Covered:

• Introduction

• Why is Attribution Important?

• The Modern B2B Customer Journey

• Understanding Attribution Models

• Salesforce Is Bad at Attribution

• How to Stop Fearing Attribution

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