Funnel Attribution:<br />
How I Learned to Embrace ROI and Stopped Worrying<br />
Full circle insights logo
Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying

Funnel attribution helps marketers and sales professionals understand what influences a customer’s purchase decision.

This essential part of modern marketing programs is how teams evaluate campaign and channel effectiveness because it assigns value to customer touchpoints.

Topics Covered:

  • Introduction

  • Why is Attribution Important?

  • The Modern B2B Customer Journey

  • Understanding Attribution Models

  • Salesforce Is Bad at Attribution

  • How to Stop Fearing Attribution

Download the eBook today!


Thank you for requesting the Content Optimization Reference Sheets.

What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content