Digital Marketing Analytics Platform Built for Salesforce
Measure campaign attribution, funnel performance, digital journeys, and revenue impact in one Salesforce-native platform.
Trusted by Teams Focused on Revenue Performance
One Platform for Attribution, Funnel Measurement, and Revenue Visibility
Stop stitching together disconnected tools and spreadsheets. Get the visibility you need from a digital marketing analytics platform to measure campaign impact, track funnel performance, and connect marketing efforts to pipeline and revenue - all in Salesforce.
- Replace disconnected reporting with one shared view
- Measure what drives pipeline, revenue, and ROI
- Give marketing and sales clearer data to act on
Core Capabilities of Our Digital Marketing Analytics Platform
Campaign Attribution
Measure the full customer journey with multi-touch attribution built to show which campaigns, channels, and interactions influence pipeline and revenue.
As part of Full Circle Insights’ digital marketing analytics platform, Campaign Attribution helps teams analyze performance more clearly, align marketing and sales data in Salesforce, and make smarter budget decisions with customizable attribution models.
Data-Driven Decision-Making
Craft successful strategies, optimize campaigns, and allocate budget.
Measure Impact
Understand and give credit to channels, campaigns, and interactions drive pipeline.
Funnel Measurement
Track how leads move through every stage of the funnel with KPI insights such as volume, conversion rate, and velocity.
Funnel Measurement gives teams the funnel analytics they need to identify bottlenecks, customize stages around their go-to-market model, and connect lead, contact, opportunity, and account data in Salesforce for better decision-making.
Enhance Effectiveness
Use real-time Salesforce data to optimize campaigns and budget for success.
Identify Trends
Determine what resonates with customers and prospects to drive growth.
ABM Performance
Measure and optimize account-based marketing performance with real-time account and buyer group tracking in Salesforce.
ABM Performance connects ABM intent data from tools like 6sense, Bombora, and Demandbase to give teams clearer visibility into engagement, pipeline, ROI, and account-level performance as part of one digital marketing analytics platform.
Drive Account Pipeline
Identify trends and bottlenecks to optimize campaigns and content for high-value accounts.
Salesforce UI
Sync ABM efforts in Salesforce for sales and marketing alignment and faster time-to-value.
Digital Source Tracking
Track digital interactions across channels and connect them to leads, contacts, and revenue in Salesforce.
Customer Journey Tracking helps teams uncover previously unknown touchpoints, visualize the path from lead to closed-won, and strengthen customer journey analytics with a clearer view of what drives pipeline and conversion.
Focused Strategy
Craft successful strategies, optimize campaigns, and allocate budget.
Precise Tracking
Understand and give credit to channels, campaigns, and interactions that drive pipeline.
Reporting & Dashboards
Turn Salesforce data into clear reporting on campaign performance, funnel health, and revenue impact.
Reporting & Dashboards helps teams centralize insights, track KPIs, and make faster decisions with real-time analytics built for better visibility across marketing and sales performance.
Data Security
Keep data in Salesforce to minimize risk associated with external data transfers.
Seamless Integration
Ensure complete data synchronization and collaborate across teams.
Built Natively in Salesforce
Get a digital marketing analytics platform that keeps attribution, funnel, and reporting data in Salesforce for easier adoption, cleaner reporting, and a more connected view of performance.
Built for Marketing, Revenue, and Salesforce Teams
First Touch, Last Touch, and Everything In-Between
Track and grow pipeline with transparent, real-time data that you control
Marketing Ops
Use a digital marketing analytics platform to measure campaign performance, improve reporting, and reduce time spent managing data.
CMOs
Get clearer visibility into marketing performance, revenue contribution, and growth with reporting built for strategic decisions.
Salesforce Admins
Keep marketing attribution, funnel, and reporting data secure in Salesforce while improving usability and visibility across teams.
CFOs
Gain clearer insight into marketing ROI, budget allocation, and revenue performance with reporting tied to business outcomes.
RevOps
Support better forecasting, funnel visibility, and cross-team alignment with shared data and cleaner reporting.
Demand GenRevOps
Track what influences pipeline, improve lead quality, and optimize spend with better attribution and funnel measurement.
Built for B2B Industries That Need Marketing Attribution Software
Frequently Asked Questions
Implementation depends on your setup, goals, and roadmap. We guide you through the process step by step, and our implementation timeline can range from one to eight weeks depending on your needs and deliverables.
No. Because we are built natively in Salesforce, we help teams use our digital marketing analytics platform inside an environment they already know, which makes adoption easier and reduces onboarding friction.
We keep attribution, funnel, journey, and reporting data in Salesforce, so your team gets a more connected view of performance without relying on disconnected exports, manual workarounds, or separate reporting tools.
Yes. We support customizable attribution models, funnel stages, and reporting views, so our digital marketing analytics platform can adapt to your sales process, measurement needs, and go-to-market strategy.
Yes. We are built for B2B marketing, revenue, and Salesforce teams that need clearer visibility into campaign impact, funnel progression, customer journeys, and revenue performance across longer and more complex buying cycles.
Yes. Because Salesforce integrates with tools such as Pardot, Marketing Cloud, HubSpot, Marketo, and Eloqua, we fit alongside many existing marketing automation environments as part of a more connected digital marketing analytics platform.