Choosing the right attribution model can mean the difference between success and failure for your marketing operations team.

In this 2-page cheat sheet, we summarize the basics of attribution models, insights generated, and the pros and cons of each.

Marketing Attribution for Marketing Operations_Cheet Sheet_Full Circle Insights Logo _ pie graph in green, blue and red
Topics covered in the Marketing Attribution for Marketing Operations Cheat Sheet:
  • Single-Touch and Multi-Touch Attribution Models Cheet Sheet
  • Single-Touch Attribution Models Include: First Touch, Last Touch, and Tipping Point
  • Multi-Touch Attribution Models Include: Even Spread, U-Shaped, W-Shaped, Time Decay, and Custom Position and Factors Models

Learn how these models can help your marketing ops team reach goals, improve communication, and plan and optimize your marketing and sales strategy.

This cheat sheet is a quick reference to determine the right model(s) for your teams and lead to more successful marketing campaigns and ROI.

Fill out the form to download your copy of the Marketing Attribution for Marketing Operations Cheat Sheet today!

DOWNLOAD THE CHEAT SHEET

More Campaign Attribution Content For You

Your Salesforce Funnel Attribution Model is Broken _ Full Circle blog _ Full Circle Insights logo _ light blue and dark blue pie chart
Your Salesforce Funnel Attribution Model is Broken: 5 Reasons Why
Funnel Attribution How I Learned to Embrace ROI and Stopped Worrying _FullCircleInsights logo _ ROI bar graph
Funnel Attribution: How I learned to Embrace ROI and Stopped Worrying
Campaign Attribution Best Practices_webinar_webinar icon_full circle insights logo _ colorful Pie chart with darts
Marketing Campaign Attribution Best Practices [On-Demand Webinar]

Webinar Series

Who Cares About Data?

Who Cares About Data? Discover the must-have reports that Marketing Leaders, Marketing Operations, and Salesforce Admins depend on.

Wednesday, June 19, 2024
10AM PT, 12PM CT, 1PM ET

Save Your Spot

What's New at Full Circle Insights

Your Source for Marketing Content