Choosing the right attribution model can mean the difference between success and failure for your marketing operations team.

In this 2-page cheat sheet, we summarize the basics of attribution models, insights generated, and the pros and cons of each.

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Topics covered in the Marketing Attribution for Marketing Operations Cheat Sheet:
  • Single-Touch and Multi-Touch Attribution Models Cheet Sheet
  • Single-Touch Attribution Models Include: First Touch, Last Touch, and Tipping Point
  • Multi-Touch Attribution Models Include: Even Spread, U-Shaped, W-Shaped, Time Decay, and Custom Position and Factors Models

Learn how these models can help your marketing ops team reach goals, improve communication, and plan and optimize your marketing and sales strategy.

This cheat sheet is a quick reference to determine the right model(s) for your teams and lead to more successful marketing campaigns and ROI.

Fill out the form to download your copy of the Marketing Attribution for Marketing Operations Cheat Sheet today!


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