Whether you’re thinking about exploring attribution and/or ROI reporting or are already deep into the weeds, this session will help you take the next step.
Join us alongside Andy Caron, VP of Consulting at Revenue Pulse, and Bonnie Crater, CEO of Full Circle Insights as we dive into:
- How Marketing Automation platforms think about attribution and how to create basic attribution fields and reporting
- The different methods for capturing the right data and how to think about models and analysis
- What you need to know about ROI optimization from a campaign, tactic, and brand approach.
You’ll walk away with the knowledge you need to confidently roll out your next phase of attribution (and the phase after that).