Get Full-funnel Measurement Across the Buyer Journey

This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.

Download this report and learn:

How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
How early adopters such as MongoDB have developed capabilities to measure ROI across all channels

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Thank you for requesting the “State of B2B Full-Funnel Measurement.”

Learn More

Get the “Best Practices for Designing a Lead Lifecycle in Salesforce” and learn how to:

Move away from a linear lead lifecycle in Salesforce
Identify bottlenecks in your funnel to see where leads are getting stuck
Market to your whole database including both Leads and Contacts

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