This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.
Download this report and learn:
- How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
- Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
- How early adopters such as MongoDB have developed capabilities to measure ROI across all channels
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