Visitor and Lead Tracking | Full Circle InsightsConnect Online (and Offline) Traffic to Campaigns in Salesforce

Full Circle Uncovers Previously Unknown Data, Making it Easy to Track the Customer Journey, Build Personas, Plan Campaigns, and Use Data to Strategize

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“FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts.

Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel.”

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Anything But Basic Tracking

Visitor and Lead Tracking Takes You Beyond Basic MQLs to Track Every Step of the Customer Journey So You Know Exactly What Campaigns and Efforts Work, Where to Allocate Budget, Identify Trends, and Close Gaps in Your Marketing and Sales Strategy

Accurately Measure Effectiveness

Get head-to-head comparison to see how all your campaigns stack up – even traditional marketing and previously anonymous sessions.

Target Your Audience

Get a better understanding of what drives your customers through the pipeline so you can align sales and marketing teams, optimize content, and plan campaigns that resonate.

Intuitive Salesforce Data

Simplify your tech stack by using data from a source you already know and trust. Easily customize Salesforce dashboards to show you exactly what you need to know.

Track the Customer Journey

From first anonymous touch to closed-won deal, get a 360 view of the entire customer journey – even previously unknown touchpoints.

An easy-to-ready visual breakdown of the customer journey gives sales and marketing teams the information they need to craft strategies that resonate with their customers so they can properly allocate their budget and time.

Seamless Integration

Integrate ad spend data from Google, LinkedIn, Meta, X (Twitter), and Microsoft Ads right into Salesforce.

Side-by-side comparison means no more screenshots or confusing spreadsheets because you can see all channels in one place, making it easier to determine cost-per-lead and engagement to make data-driven decisions and create customer-focused sales and marketing strategies that drive results.

Easily Calculate ROI

When you finally have full visibility into the customer journey and campaign performance, it’s easy to calculate ROI.

In seconds, you know from UTM to Salesforce campaigns, what drives conversions, how much revenue each medium influenced, and which campaigns perform the best. Set up dashboards and reports that anyone can access and read to streamline processes and improve communication.

Enhanced Visualization of the Buyer Journey

Customize your Salesforce reports and dashboards more easily than you ever thought possible and get an at-a-glance view of every customer touchpoint. Online conversions, anonymous sessions, and non-digital campaign engagement come together in one intuitive report.

Drill down by factors like timetable and UTM value to see the journey of each prospect and lead while keeping all your data safely in Salesforce.

Simplify Your Marketing Tech Stack for Faster, More Aligned Reporting

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How Can Full Circle Help You?

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Align Marketing and Sales Teams

When marketing sales are aligned, they work together to fill the top of the funnel and move prospects through the pipeline.

Full Circle keeps your data securely in Salesforce and provides an accurate, aligned view of the sales funnel, making it easy to understand what drives revenue.

Customize Dashboards and Attribution Models

Easily get the answers you need to reach your business goals and scale.

Full Circle helps you create dashboards and attribution models that strip away things you don’t care about so you can dig into data that matters and report on and optimize campaigns for maximum success.

Recall Historical Data and Anonymous Sessions

Learn from the past to inform the future – uncover previously unknown data to map the customer journey, build personas, plan campaigns, and easily create forecasts and funnels.

Full Circles gives you 360 views into campaigns, customers, and pipeline, so you can make informed decisions and sell more.

Scale Demand Gen Efforts

Build awareness and increase demand by understanding what makes your customers tick.

Full Circle measures the entire sales and marketing funnel so you can target the right audience and build effective marketing and demand gen campaigns that attract high- intent prospects.

Visitor and Lead Tracking

Bring Your Salesforce Data Full Circle

Track and Report on UTM Parameters at the Campaign Member Level
Connect UTM Tracking From Online Conversions to Leads and Contacts in Salesforce for Each Unique Engagement
Attribution for unconverted leads
Attribute Campaign Engagement at the Account Level and Contacts Within Ppportunities
Create Opportunity-Based Customer Journey Maps and Perform Cohort Analysis

Match Lead Dispositions with Specific Campaigns*
Flexible Lead Qualification Using Programmatic Scoring as Well as Offline or One-Off Sales Touchpoints*
Understand Campaign Influence Based on Current ABM Account Engagement**
Follow ABM Campaign Engagement by Buying Groups and Key Contacts**

*Available on Performance Level
**Available on Enterprise Level

Make Targeted Marketing Decisions

Campaign Attribution Turns Marketing Data Into Your Most Powerful Tool – Determine Marketing ROI, Measure Campaign Impact, and Tell a Better Marketing Story

Salesforce Marketing and Sales Reporting Solution

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Salesforce Marketing and Sales Reporting Solution

Full Circle Insights works within your Salesforce instance, enabling a cleaner, clearer picture of your marketing and sales efforts. Get a detailed, custom view of KPIs that help you plan your marketing strategy and make informed decisions.

Truly Insightful Data

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Truly Insightful Data

Tell powerful stories backed by data. Full Circle gives you the tools to optimize campaigns, measure impact, and plan with intuitive reports and dashboards in Salesforce. You’ll have confidence in your data and complete alignment with other teams of what efforts create leads so you can scale faster.