Digital Source Tracker Datasheet

Evaluate Digital Marketing Program Success

Overview

Performance-driven marketers need to measure digital marketing effectiveness in order to evaluate how and where to best spend marketing dollars. Today, clicks from digital advertising, social channels, and other online sources are still disconnected to leads, pipeline, and revenue inside the CRM. 

With Full Circle’s Digital Source Tracker marketers can now make smarter investment decisions using metrics to drive a four-stage marketing strategy: planning, achieving, optimizing, and evaluating. Marketers who use this method can create more effective plans, accurately measure against goals, improve performance, and allocate spend more effectively. 

Evaluate Digital Marketing Program Success

• Identify a prospect’s digital touches and uncover your most effective digital campaigns in your Salesforce instance.
• Determine which marketing programs drive acquisition, opportunity creation, and revenue.

Determine Your Digital Marketing Investment

• Measure digital marketing campaign effectiveness to evaluate how and where to best spend marketing dollars.
• Redeploy your marketing budget by cutting campaigns and vendors that fail to provide a positive ROI and invest in campaigns that do. 

A Single Source of Truth

• Digital Source Tracker allows you to track digital engagement where marketing and sales users can align on metrics.
• Use Salesforce as your single source of truth to measure the impact of your digital marketing efforts throughout the funnel.

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Download the Digital Source Tracker Datasheet below for more information on this product.