3 Common Myths of Marketing and Sales Alignment

Hilary Salazar, VP Product Marketing, People.ai

Christine Vermes, VP Marketing, Full Circle Insights

Can marketing and sales truly become aligned?

If you’ve ever sat at a table where marketing pointed the finger at sales and vice versa, we feel your pain.

Join us, along with People.ai, as we address these 3 myths surrounding marketing and sales alignment:

  • Funnel reporting and lead tracking in Salesforce is too difficult
  • Full visibility into sales activity data isn’t possible
  • Marketing can not measure its impact on revenue

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3 Common Myths of Marketing and Sales Alignment. 

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