3 Common Myths of Marketing and Sales Alignment

Can marketing and sales truly become aligned?

If you’ve ever sat at a table where marketing pointed the finger at sales and vice versa, we feel your pain.

Join us, along with People.ai, as we address these 3 myths surrounding marketing and sales alignment:

• Funnel reporting and lead tracking in Salesforce is too difficult
• Full visibility into sales activity data isn’t possible
• Marketing can not measure its impact on revenue