Full Circle CRM Provides Xactly Corporation Enhanced Marketing Performance Management

Full Circle CRM Provides Xactly Corporation Enhanced Marketing Performance Management

Xactly Gains Actionable Insights into Marketing Campaign Performance with Full Circle CRM

January 8, 2014, San Mateo, CA – Full Circle CRM announced today that Xactly, a leading incentive compensation and performance management solution, has implemented its Marketing Performance Management application. By utilizing Full Circle CRM, Xactly can now understand the true value of its marketing and sales campaigns, see which demand generation programs drive the most revenue in all its different market segments, and maximize its marketing budget accordingly.

“Full Circle CRM provides us more insight into our marketing metrics in salesforce.com than ever before,” said Hanne Venables, Director, Marketing Operations at Xactly. “We are now able to see the true performance of our marketing campaigns and leverage our marketing budget accordingly to maximize revenue.”

“We are thrilled to announce Xactly Corporation as a new customer,” said Bonnie Crater, president and ceo of Full Circle CRM. “Xactly is a great example of a company strongly taking advantage of the advanced marketing metrics we provide.”

More about Full Circle CRM’s Marketing Performance Management Solution

Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers needed; including a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI and answers all your marketing data questions.

About Full Circle CRM

Full Circle CRM gives marketing users a complete marketing performance management solution that answers all marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions.

Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.

About Xactly Corporation

With Xactly, companies of all sizes and industries can unleash the motivational power of their incentive compensation programs to inspire better employee performance and business results. Xactly’s secure, cloud-based incentive compensation and performance management solutions enable emerging businesses to Fortune 500s to easily design, manage and optimize incentive programs that save time, cut costs, reduce risk and align employee behaviors with corporate goals.

As evidence of Xactly’s continuous innovation and exceptional customer-centric culture, the Wall Street Journal twice named Xactly to its “Next Big Thing” list; Great Place to Work featured Xactly as one of the top 25 small workplaces in the nation in FORTUNE Magazine; and the Market Leader in Incentive Management by CRM magazine for the past five consecutive years. Salesforce.com customers also voted Xactly the best sales compensation management solution in the Salesforce AppExchange Customer Choice Awards. To learn how you can incent right and achieve more with Xactly, visit http://www.xactlycorp.com or call 1-866-GO-XACTLY (469-2285).