Spear Marketing Group and Full Circle CRM Announce Strategic Partnership

Leading B2B demand generation agency turns to marketing performance management solution to provide advanced marketing intelligence to its high tech clients

Walnut Creek, CA and San Mateo, CA – January 22, 2014 – Spear Marketing Group, a leading B2B demand generation agency, has announced a strategic partnership with Full Circle CRM, a leading provider of marketing performance management solutions.  Through the alliance, Spear plans to utilize Full Circle CRM’s campaign attribution, response lifecycle management, and marketing intelligence capabilities to enhance reporting from and analysis of demand generation, lead nurturing, and customer marketing programs that the agency designs and executes for its B2B clients.
“At Spear, we’re seeing a growing demand for sophisticated reporting and analysis capabilities from our high-tech clients,” said Tom Meriam, vice president business development at Spear. “Today’s modern marketer isn’t satisfied with measuring click-throughs and response rates.  We see Full Circle CRM as a critical partner in enabling our clients to show the true revenue impact of their demand generation activity, and by extension, the value of their partnership with Spear.”
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue.  The application ensures every deal is attributed to the right campaign so marketers get accurate ROI and answers all of their marketing data questions right inside Salesforce.
“We’re thrilled to be partnering with the demand generation experts at Spear,” said Bonnie Crater, president and ceo of Full Circle CRM.  “As a forward-thinking agency, they recognize that the value of marketing campaigns is not in the creative work product or even the number of leads, but in the client’s bottom line – precisely the kind of visibility our solution provides.  Working together, we can enable Spear clients to optimize their marketing investments based on real results.”
Full Circle CRM’s solutions are also 100% compatible with the Marketo marketing automation platform, making it of particular appeal to Spear, a long-time Marketo agency partner.  The firm currently counts more than 30 Marketo customers amongst its clients.
About Spear Marketing Group:
Spear Marketing Group is a full-service B2B marketing agency specializing in demand generation, lead management and ROI-based marketing for high-technology companies. The firm helps its clients generate, nurture, and convert leads to revenue by utilizing a unique, holistic approach blending strategic expertise, creative flair, and a deep understanding of marketing technology.  Clients include Dropbox, MobileIron, and Navicure. For more information, visit www.spearmarketing.com.
About Full Circle CRM:
Full Circle CRM gives Salesforce users a complete Marketing Performance Management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All your marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.

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