Full Circle Insights Launches Account-Based Marketing Performance Tracking Solution
Full Circle Insights Revolutionizes ABM with the Launch of its Cutting-Edge Account-Based Marketing Performance Tracking Solution
San Antonio, TX – January 14, 2025 – Full Circle Insights today announced the launch of its transformative Account-Based Marketing (ABM) solution, the first of its kind to unify person-level and account-level funnels in Salesforce. Built on the principles of the Forrester Revenue Waterfall™, the Full Circle ABM solution empowers sales and marketing teams to achieve unprecedented alignment and drive measurable revenue growth.
Transforming ABM with Unified Funnels
The Full Circle ABM solution brings a revolutionary approach to account-based marketing by integrating individual and account-level data into a single, cohesive funnel. This innovation enables organizations to measure and optimize the performance of ABM campaigns with unprecedented granularity and accuracy, ensuring every dollar spent on marketing delivers maximum ROI.
The solution’s foundation in the Forrester Revenue Waterfall methodology enhances its capability to provide clear, actionable insights. With this integration, sales and marketing teams can confidently identify and address gaps, accelerate pipeline velocity, and create a seamless buyer journey across all touchpoints.
Enhanced Capabilities with Intent Provider Integration
To amplify its effectiveness, Full Circle ABM integrates seamlessly with leading intent data providers, including Bombora, Demandbase, 6sense, and others. This integration enables teams to identify in-market accounts and prioritize engagement with buying groups showing the highest intent, ensuring more targeted and impactful marketing efforts.
A CEO’s Vision: ABM Success Lies in Sales Adoption
Jacek Materna, CEO of Full Circle Insights, remarked, “For too long, marketers have focused solely on MQL’s, while overlooking the critical role of sales adoption in ABM success. Full Circle ABM is a game-changer because it doesn’t just align sales and marketing teams; it empowers them with a shared framework rooted in the Forrester Revenue Waterfall. This alignment ensures that every account’s journey is visible, actionable, and driving results.”
Materna added, “What sets Full Circle ABM apart is our recognition that ABM isn’t just about targeting the right accounts. Success demands that sales teams are fully engaged and equipped with data they can act on. Our solution ensures that marketers and sales professionals can work hand-in-hand to close deals faster and smarter.”
Key Features and Benefits
- Unified Funnels: Combines person-level and account-level views to provide complete visibility into the buyer’s journey.
- Forrester Revenue Waterfall Integration: Standardizes processes and metrics for cohesive team collaboration.
- Advanced Analytics: Delivers actionable insights into campaign effectiveness and account progression.
- Salesforce Native: Seamlessly integrates with existing Salesforce ecosystems, ensuring ease of adoption.
- Enhanced Sales Collaboration: Facilitates real-time collaboration between sales and marketing teams with shared, actionable data.
- Intent Data Integration: Leverages insights from Bombora, Demandbase, 6sense, and other providers to prioritize high-intent accounts.
- Buying Group Focus: Tracks and engages key decision-makers within target accounts to accelerate deal cycles.
Availability and Resources
The Full Circle ABM solution is now available for all Salesforce customers. To help teams maximize their success with the platform, Full Circle Insights offers comprehensive onboarding resources, including guided implementation, training modules, and ongoing customer support.
To learn more about the Full Circle ABM solution and how it can transform your organization’s account-based marketing strategy, visit https://www.fullcircleinsights.com/abm-performance-insights
About Full Circle Insights
Full Circle Insights delivers marketing and sales performance management solutions to optimize the end-to-end revenue funnel. Built 100% on the Salesforce platform, Full Circle Insights provides tools that empower revenue teams to achieve transparency, alignment, and growth. From attribution to ABM, Full Circle Insights is redefining what’s possible in revenue operations.
For media inquiries, contact:
Morgan Early
Director of Marketing Communications, Full Circle Insights
media@fullcircleinsights.com