Account-Based Marketing MeasurementHigh-Value Data to Convert High-Value Customers

Account-Based Marketing Measurement Helps Teams Evaluate Campaigns That Drive Pipeline Progression Across Target Accounts

Remove the guesswork from account-based marketing (ABM) and take more of a strategic, focused approach. Full Circle Insights helps you track the success of your ABM program from original intent signals to closed/won.

Define account funnels and monitor activity from specific members of a buying group to analyze trends and optimize marketing campaigns that resonate with high-value accounts. Gain a better understanding of who is engaging so you know exactly what works and what you can cut.

Data–Driven ABM

Visualize Account Intent

Get a comprehensive list of target accounts showing intent signals so you can engage them and optimize for success.

Align Marketing and Sales

Connect your intent provider and Salesforce to get the hard data you need to build trust and alignment across teams.

Measure Pipeline Speed

Predict revenue and ROI with stage-by-stage insights on how fast ABM accounts move through your sales funnel.

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Full Circle Insights enables you to identify which campaigns influence target accounts at key stages from first-touch to end of pipeline. Historical reporting empowers you to make data-driven decisions that shorten sales cycles and drive growth.

In the example above, velocity decreases during a period of reduction in detected leads — accounts are moving faster because the Sales team is working fewer of them at a time.

Account-based marketing can’t succeed without cooperation between Sales and Marketing. Full Circle Insights acts as a shared source of truth for both teams. Alignment comes naturally — and makes for seamless handovers and a smooth, efficient pipeline.

Sales gets clear insights into their target account pipeline so they know where to focus efforts. That pipeline information ties directly back to marketing campaigns that influence new deals.

Native Salesforce Account–Based Marketing Reporting Solutions

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Native Salesforce Account–Based Marketing Reporting Solutions

Full Circle Insights works within your Salesforce instance, enabling a cleaner, clearer picture of your marketing efforts. Get a detailed view of the key performance metrics that help you make informed, targeted marketing decisions.

Truly Insightful Data

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Truly Insightful Data

Tell powerful stories backed by data. Full Circle Insights gives you the tools to optimize campaigns, measure impact, and plan with clear reporting capabilities. You’ll have confidence and a complete understanding of how marketing creates leads and drives revenue.