Lessons from Finance to Make You an Indispensable Marketer

These days, we as marketing professionals hear over and over again, “Marketers need to become data-driven, performance-driven, and numbers-driven.” Do these terms generate an allergic reaction from you? Do you believe that it’s too hard? Well, that’s understandable because those terms obfuscate the simple meaning and the easy methods behind... Read more ›









Buying vs. Building Your Marketing Solutions – Evaluating the Costs of Custom Software Development on the Force.com Platform

If there is commercial software available that solves even part of a problem you are facing, it is almost always far less expensive to purchase the solution than to build one yourself.   Every software vendor, no matter what the application, will occasionally hear from a prospective customer something along... Read more ›

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