In the News

10 Trends that Shaped Digital Marketing in the 2010’s

10 Trends that Shaped Digital Marketing in the 2010’s

By Dom Nicastro Originally Published on CMS Wire The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence...

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Getting the C-Suite to buy in on agile marketing

Getting the C-Suite to buy in on agile marketing

By: Rodric Bradford  This post was originally published on Martech Today While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban....

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3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Originally posted on MarTech Advisor, written by Suhasini Kirloskar. CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are...

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How B2B Marketers Can Use Data to Calculate Their ROI

Originally posted on 60 Second Marketer.  If you’re a B2B marketer who uses martech point solutions to streamline operations and automate outreach, you generate a lot of data. Your dashboards and reporting tools provide tons of numbers on marketing activities, and you...

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5 Things I Wish Someone Told Me Before I Became A CEO

An interview with Bonnie Crater, President & CEO of Full Circle Insights, by Phil La Duke - originally posted on Authority Magazine.  Make your first customers successful ambassadors of your offering. This only makes sense. If your first customers are delighted...

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