In the News

Want to Save Your B2B Marketing Job? Close the Proof Gap!

You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...

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Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in Martech. A Gartner...

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The Enlightening Experience of Lightening Platform

Full Circle Insights facilitates the companies with multi-touch attribution, comprehensive funnel metrics, and lead management technology that can increase the overall revenue. FREMONT, CA: Full Circle Insights, one the world’s most popular CRM solution...

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Female Startup Funding: Challenges and How to Overcome Them

The startup funding landscape is not the same for men and women. In fact, men entrepreneurs are almost twice as likely to raise at least $199k or more than women, according to a survey conducted by 99designs. And you will be surprised to know that $38.9...

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What businesses can learn from the political divide in the US

Divided we fall, it's as simple as that By the time you read this, I hope US government workers have at least received their far-delayed pay owed to them for their work during the government shutdown. But no matter who blinked first to end the shutdown (or possibly...

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Essential Metrics For Startup Success

By Bonnie Crater, Full Circle Insights Software startups come and go, and there’s little solid consensus on exactly what it takes to succeed — or why some companies fail. Even tech companies with the early advantage of generous venture backing can fail,...

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