In the News

Expert IDs how brands can prep for success in 2020

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year. Use funnel...

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4 Ways to Deputize Customers as Brand Ambassadors

Marketers have plenty of data. Say, you run a marketing department with a growing number of point solutions that automate outreach, streamline processes and capture information. Each solution generates its own volumes of data via dashboards and reporting tools. You...

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Want to Save Your B2B Marketing Job? Close the Proof Gap!

You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...

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Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in Martech. A Gartner...

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The Enlightening Experience of Lightening Platform

Full Circle Insights facilitates the companies with multi-touch attribution, comprehensive funnel metrics, and lead management technology that can increase the overall revenue. FREMONT, CA: Full Circle Insights, one the world’s most popular CRM solution...

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Female Startup Funding: Challenges and How to Overcome Them

The startup funding landscape is not the same for men and women. In fact, men entrepreneurs are almost twice as likely to raise at least $199k or more than women, according to a survey conducted by 99designs. And you will be surprised to know that $38.9...

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