In the News

3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Originally posted on MarTech Advisor, written by Suhasini Kirloskar. CEOs need to work synergistically to help CMOs succeed in 2020. This is imperative, so marketing drives business growth and delivers a great customer experience. How can this be achieved? Here are...

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How B2B Marketers Can Use Data to Calculate Their ROI

Originally posted on 60 Second Marketer.  If you’re a B2B marketer who uses martech point solutions to streamline operations and automate outreach, you generate a lot of data. Your dashboards and reporting tools provide tons of numbers on marketing activities, and you...

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5 Things I Wish Someone Told Me Before I Became A CEO

An interview with Bonnie Crater, President & CEO of Full Circle Insights, by Phil La Duke - originally posted on Authority Magazine.  Make your first customers successful ambassadors of your offering. This only makes sense. If your first customers are delighted...

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Expert IDs how brands can prep for success in 2020

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year. Use funnel...

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4 Ways to Deputize Customers as Brand Ambassadors

Marketers have plenty of data. Say, you run a marketing department with a growing number of point solutions that automate outreach, streamline processes and capture information. Each solution generates its own volumes of data via dashboards and reporting tools. You...

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Want to Save Your B2B Marketing Job? Close the Proof Gap!

You have lots of data, but can you attribute revenue to your marketing campaigns using numbers that are credible to everyone? If not, you’ve got a proof gap. Find out how to close this gap and increase your job security, shares Bonnie Crater, CEO of Full Circle...

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Why You Should Train Hard in MarTech to Save Your Job in 2020

It’s not enough to show tactical numbers; marketing executives need strategic reporting capabilities so they can demonstrate ROI, allocate spend effectively, right-size their operations — and keep their jobs. That’s why you should train well in Martech. A Gartner...

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The Enlightening Experience of Lightening Platform

Full Circle Insights facilitates the companies with multi-touch attribution, comprehensive funnel metrics, and lead management technology that can increase the overall revenue. FREMONT, CA: Full Circle Insights, one the world’s most popular CRM solution...

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