Full Circle Insights Appoints Jandir Matos as Lead Economist and VP of Finance


Full Circle Insights, the leading marketing attribution provider native within Salesforce, today announced the appointment of Jandir Matos as Lead Economist and VP of Finance. As a key member of the Full Circle leadership team, Matos oversees the entire finance function as well as human resources.

“We are thrilled to welcome Jandir to our leadership team,” said Jason Ferrara, Full Circle Insights CEO. “His experience as a finance leader and his strong track record of growing businesses will help Full Circle Insights through our next chapter of growth. Jandir’s strategic approach is vital to delivering increased value to our customers.” 

Matos brings over 15 years of finance experience to Full Circle Insights. Previous roles include Co-Founder of VS Wealth Management and Gooseberry MX, Head of Finance at PideDirecto, and Chief Financial Officer for EdTech startup, Bedu. Matos also has 10 years teaching experience and holds a Master’s degree in finance from Tecnológico de Monterrey, Mexico. 

“I am excited to join Full Circle and be part of their growth,” said Jandir Matos. “The team at Full Circle has created a mission-critical product for marketers that are struggling to understand the performance and ROI of their campaigns and go-to-market efforts. Full Circle’s market is a dynamic, exciting part of the Salesforce ecosystem.” The addition of Jandir to the leadership team comes just a few months after San Antonio-based Scaleworks acquired Full Circle Insights in May of 2023.


About Full Circle Insights

Full Circle Insights is a leading marketing attribution software enabling marketers to measure the impact of campaigns, track the customer journey, and optimize budgets for the greatest return, all within Salesforce. Companies such as Bazaarvoice, Eventbrite, MongoDB, PandaDoc, Twillo, and Udemy trust Full Circle to provide customizable, easy-to-read insights that align go-to-market teams and help marketers tell the most compelling stories with data. Full Circle Insights is headquartered in San Antonio, Texas. Learn more about Full Circle Insights by visiting fullcircleinsights.com.

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