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Scaleworks Acquires Full Circle Insights

Scaleworks Acquires Full Circle Insights

by Gavin Griffiths | Jul 13, 2023 | PRESS RELEASE, Press Releases

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform....
Single-Touch vs Multi-Touch Attribution

Single-Touch vs Multi-Touch Attribution

by Gavin Griffiths | May 15, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update

As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution.  Attribution models are a popular method marketers use to assign credit for a sale or conversion...
Partnership Spotlight: 6sense

Partnership Spotlight: 6sense

by Gavin Griffiths | Apr 28, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update

Ensuring the marketing and sales teams are operating at an optimum level is a top priority for to Full Circle Insights. The company’s latest partnership focuses on its latest effort to meet this critical goal through the use of 6sense intent data.   This past...
Full Circle Insights Partners with 6sense

Full Circle Insights Partners with 6sense

by Gavin Griffiths | Feb 28, 2023 | PRESS RELEASE, Press Releases

SAN MATEO, Calif., Feb. 28, 2023 /PRNewswire/ — Full Circle Insights, a provider of marketing and sales performance measurement solutions that enable B2B marketers to optimize their marketing mix and drive more revenue, and 6sense, the leading platform for B2B...
Attribution & Funnel Metrics: You Need Both

Attribution & Funnel Metrics: You Need Both

by Gavin Griffiths | Feb 14, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update

As market uncertainty keeps tensions high and budgets tight, the pressure is on for marketers to prove the ROI of their team’s efforts. One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show...
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Recent Posts

Building a Data-Driven Culture - webinar review (text) bookend in shape of a person holding up several small books, laptop with the word "data" written across the screen. Both sit on a desk.
Building a Data-Driven Culture [Webinar Review]

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October 31, 2023

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October 4, 2023

Scaleworks Acquires Full Circle Insights

July 13, 2023

Single-Touch vs Multi-Touch Attribution

May 15, 2023

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