by Gavin Griffiths | Jul 13, 2023 | PRESS RELEASE, Press Releases
SAN ANTONIO, Texas, July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform....
by Gavin Griffiths | May 15, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
As a marketer, you must be able to clearly measure and communicate marketing’s impact on revenue, likely using either multi-touch attribution or single-touch attribution. Attribution models are a popular method marketers use to assign credit for a sale or conversion...
by Gavin Griffiths | Apr 28, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
Ensuring the marketing and sales teams are operating at an optimum level is a top priority for to Full Circle Insights. The company’s latest partnership focuses on its latest effort to meet this critical goal through the use of 6sense intent data. This past...
by Gavin Griffiths | Feb 28, 2023 | PRESS RELEASE, Press Releases
SAN MATEO, Calif., Feb. 28, 2023 /PRNewswire/ — Full Circle Insights, a provider of marketing and sales performance measurement solutions that enable B2B marketers to optimize their marketing mix and drive more revenue, and 6sense, the leading platform for B2B...
by Gavin Griffiths | Feb 14, 2023 | Account Based Marketing, Account Based Marketing, Blog, Marketing, Marketing Best Practices, Marketing Update
As market uncertainty keeps tensions high and budgets tight, the pressure is on for marketers to prove the ROI of their team’s efforts. One of the most important focuses for marketing teams in 2023 is optimizing their tracking and measurement capabilities to show...
