Understand which Salesforce campaigns actually influence deals
- AUTHOR Josh Rosenberg
- November 14, 2012
- 1 Comment
Most opportunities or closed deals should have at least one Campaign associated with them in Salesforce (if they don’t that is a much bigger problem), but are these actually the Campaigns that played the largest role in creating that opportunity or closing that deal? Frequently the first or last touch Campaign is given all the credit for moving opportunities through the funnel and often times neither one even played a significant role in this process.
Watch our webinar: Campaign Influence Webinar to learn more about the importance of understanding which of your marketing programs drive the most revenue and how to measure them properly.
Weighted Campaign Influence from Full Circle’s Marketing Performance Management solution for salesforce.com enables marketers to determine the marketing campaigns that actually drove the most revenue and converted the most opportunities.
It does this with:
- Customizable Campaign prioritization and weighting rules
- The ability to run up to 3 campaign influence models simultaneously – allowing you to compare results and refine your model
- Provides a one click view to see how much pipeline and closed business has been influenced by each campaign – determining the true ROI of every marketing campaign
- Enabling you to see which campaigns provide the most value and create accurate forecasts to maximize the value of your marketing budget
The bottom line is this: whether you have a short or long sales cycle you must first know which Campaigns actually influence deals in your pipeline so you can direct resources to those Campaigns that will help close business this quarter and the next.