What you use to manage your day-to-day marketing operations, and what you need to report up to the CEO and Board are two very different things.
Reporting out to the CEO and Board on marketing’s impact to the organization need not be a painful experience.
With this reference guide, you’ll learn:
- The four distinct pillars of marketing measurement, and the importance of each to your board
- The four main reporting areas your board cares about, and where to get the information
- A basic framework that marketers can easily tell a story from