This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.

Download this report and learn:

  • How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
  • Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
  • How early adopters such as MongoDB have developed capabilities to measure ROI across all channels


Thank you for requesting the “State of B2B Full-Funnel Measurement.”

Learn More

Get the “Best Practices for Designing a Lead Lifecycle in Salesforce” and learn how to:

  • Move away from a linear lead lifecycle in Salesforce
  • Identify bottlenecks in your funnel to see where leads are getting stuck
  • Market to your whole database including both Leads and Contacts

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

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