eBooks

State of B2B Full-Funnel Measurement

This special report from Demand Gen Report takes an analytical look at how B2B organizations are enhancing their funnel measurement capabilities.

Download this report and learn:

  • How funnel-focused metrics are enabling marketers to effectively tie buyer engagement and specific campaigns to earned revenue
  • Sophisticated new strategies and tools for gaining a holistic view of a company’s sales funnel
  • How early adopters such as MongoDB have developed capabilities to measure ROI across all channels

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Learn More

Get the “Best Practices for Designing a Lead Lifecycle in Salesforce” and learn how to:

  • Move away from a linear lead lifecycle in Salesforce
  • Identify bottlenecks in your funnel to see where leads are getting stuck
  • Market to your whole database including both Leads and Contacts

Webinar Series

Secrets of Marketing Ops

What are the secrets of marketing ops? How do they seemingly do it all? Join us for this live webinar to find out.

Wednesday, May 22, 2024
10AM PT, 12PM CT, 1PM ET

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