The Ultimate Guide to ABM Performance: Turning Strategy into Revenue in Salesforce
Turn Strategy Into Revenue
For Sales and Marketing teams running ABM, the concept of alignment sounds great. But in reality? Campaigns are executed. Content is released. Leads show interest. And when it comes to linking those activities to pipeline in Salesforce… things fall apart.
That’s the ABM Performance Gap—and this guide helps you close it.
What You’ll Learn Inside This Guide:
- What performance-driven ABM actually looks like inside Salesforce
- Why most attribution models fail ABM—and how to fix them
- 5 metrics that align Sales and Marketing around what really moves revenue
- How to operationalize ABM using campaign member data, funnels, and scoring
- The key to tracking multi-touch journeys and proving campaign impact in your CRM
💡 This Guide Is For You If:
- You’re running ABM campaigns but struggling to prove impact
- You want Sales and Marketing to work from the same funnel, not separate spreadsheets
- You need real-time attribution and funnel metrics inside Salesforce
- You're ready to go beyond lead gen—and into revenue generation
With the right setup, your CRM becomes a revenue performance engine. No more attribution blind spots. No more funnel guesswork. Just clear visibility, shared KPIs, and the confidence to scale what works.