Digital Source Tracker
Measure Marketing’s Impact on Revenue—all within Salesforce
Today, clicks from digital advertising, social channels, and other digital marketing efforts are still unconnected to leads and opportunities inside the CRM.
With Digital Source Tracker, easily connect your digital marketing efforts to your CRM to determine which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.
Measure The Impact Of All Digital Programs
On Pipeline And Revenue
Track Digital Marketing Engagement
Connect the dots between digital offers and buyer actions to see which digital campaigns buyers engage with and which campaigns are not worth pursuing. The Full Circle Digital Engagement dashboard allows you to get a complete understanding of how buyers engage with your paid and organic digital campaigns.
Evaluate Digital Marketing Costs
Save digital marketing budget by analyzing costs and determining vendors that fail to provide positive ROI. Use the Full Circle Digital Cost dashboard to determine digital campaign cost-effectiveness as it relates to non-digital campaigns.
Measure Digital Marketing Effectiveness
Uncover your most effective digital campaigns and track buyers through the funnel. The Full Circle Digital Effectiveness dashboard will allow you to track the impact of your digital marketing efforts on pipeline and revenue.
Determine Digital Marketing Revenue
Evaluate which digital marketing programs lead to opportunity creation and sales. Use the Full Circle Digital Revenue dashboard to track the revenue impact of digital campaigns on a more granular basis.
Track Impact with the Full Circle Method for Digital Marketing
Use the Full Circle Method for Digital Marketing to optimize your digital campaign portfolio. Based on the four dashboards: Engagement, Cost, Effectiveness, and Revenue, you can make better decisions on where to invest your digital marketing budget.
Digital Source Tracker allows us to track the revenue impact of our digital campaigns. We’re now able to track on a more granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities.
Evan Little
General Manager, New Business
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