Your buyers are influenced by a multitude of digital channels, from search engines and social media to marketing emails and display advertising.
See which channels, vendors, and programs drive conversions, accelerate opportunities, and influence revenue.
Measure the effectiveness and impact of a full funnel digital marketing strategy on pipeline and revenue. Built on our flagship product, Response Management, the Digital Source Tracker allows you to track digital engagement within Salesforce where marketing and sales users are aligned on metrics.
Pair prospects’ anonymous digital touches with identified leads in your Salesforce instance to uncover your most effective digital campaigns. Evaluate which marketing programs drive acquisition, opportunity creation, and purchase. Save budget by cutting campaigns and vendors that fail to provide a positive ROMI (return on marketing investment).
Connect the dots between digital offers and buyer actions. Track initial digital activity and associate it with the customer’s conversion, extending multi-touch attribution modeling and funnel metrics to upstream milestones.
Operationalize marketing measurement within an instructive framework. Use a library of assets, structured dashboards, and guided blueprints to increase your marketing analytics acumen and get the metrics you need.
Digital Source Tracker allows us to track the revenue impact of our digital campaigns. We’re now able to track on a more granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities."—Evan Little, Director of Growth Marketing, League