As marketing operations professionals are increasingly playing a pivotal role in the success of B2B marketing it’s important to understand how MOPS can be successful in this increasingly complex role.
So, what are the secrets to marketing operations success? And what are the urgent questions marketing operations managers need to answer?
Join us for a chat with Danny McKeever, Sr. Director, Marketing Operations and Technology from Integrate, and Bonnie Crater, CEO of Full Circle Insights.
We’ll discuss:
- The most urgent questions that marketing operations professionals face right now
- Secrets to ensuring you have a revenue-driven team
- How to be more efficient in an ever-increasing digital world
- How to defend the marketing spend
