Salesforce Resource Management Screenshot

Response Management

Drive Revenue With Comprehensive Marketing Data, Including Salesforce Campaign Attribution


Forget complex spreadsheets and inaccurate reports.

Get clear, accurate insights that help you show marketing performance results, drive quantifiable growth, achieve Salesforce ROI, align marketing and sales, and plan with confidence.

Single and multitouch cheatsheet example

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Insights To Improve Marketing PerformanceAnd Salesforce Optimization

Full funnel example

Full-Funnel Visibility

Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking and performance in Salesforce.

Sales and marketing funnel example

Marketing AND Sales Funnels

Customize funnels according to key stages in the buyer’s journey. Enable Salesforce to track your lead lifecycle across Leads and Contacts, and integrate your business’s unique funnels seamlessly into your CRM.

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Marketing to sales handoff example

Marketing-To-Sales Hand-Off

Diagnose areas of optimization with comprehensive conversion metrics that highlight breakdowns between marketing and sales. Ensure Lead follow-up and never lose a potential Opportunity in the hand-off.

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Campaign performance metrics example

Campaign Performance Metrics

Get complete end-to-end visibility into the revenue attribution metrics you need for an accurate view of which campaigns influence pipeline and revenue. Optimize your marketing mix.

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ABM funnel example

ABM Funnel Metrics And Attribution

Leverage account-based reporting capabilities to gain visibility into your account prospecting. Measure your marketing and sales effectiveness across all Accounts and segmentations.

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Four pillars of FCI

Full Circle Method

Operationalize marketing measurement within an instructive framework. Use a library of assets, structured dashboards and guided blueprints to increase your marketing analytics acumen and get the metrics you need.

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Marketing Operations

Marketing Operations

How To Report With Confidence

Hear What Customers Have To SayAbout Our Products


FCI is truly one of the only comprehensive solutions to enable real closed-loop reporting on marketing investment and activity. The solution is rich in pre-built reporting, detailed tracking of funnel activity from top and to bottom and tightly integrated into your existing SFDC and marketing automation platforms. It’s a business changer!

"—Jack Johnson, Senior Director of Global Marketing Operations
Jack Johnson, Senior Director of Global Marketing Operations, K2

See What Full Circle Insights Can Do For You

Learn how our marketing and sales performance management products drive insights and data-backed business growth.