How Does Your Marketing Work?
- AUTHOR Bonnie Crater
- December 12, 2013
- No Comments
One of the biggest challenges marketers have is to gain a robust understanding of how their marketing is working. Which programs drive new leads? Which programs work to enhance the middle of the sales cycle? Which work at the end of the sales cycle?
To answer these questions, Full Circle Insights includes the following component in its dashboards. It shows responses to all campaigns across both leads and contacts and groups the campaigns by type.
In this example, the blue responses are responses that are generated before the individual is a marketing qualified lead, the green responses are marketing qualified leads, and the orange responses are sales accepted or sales qualified leads.
You can see in this example that conferences and banner ads are very good ad generating new leads while programs grouped as in the inbound category work the best for later in the sales cycle.
What does your marketing program mix look like?