Campaign AttributionIt’s Time to Tell the Whole Marketing Story

Finally Understand How Your Marketing Campaigns Perform Without Second Guessing Yourself With Campaign Attribution

Campaign attribution turns your marketing data into a powerful tool, enabling you to determine marketing ROI, measure the impact of individual campaigns, and tell a better marketing story.

Identify Rockstar Campaigns

Out-of-the-Box Models

Optimize marketing efforts from day one with built-in multi-touch attribution models that illustrate valuable customer data.

Complete Customization

Create unique marketing attribution models and dashboards based on your sales cycles and goals.

End-to-End Analysis

Test, optimize, and plan with end-to-end analysis that display which campaigns contributed to deals and which campaigns didn’t.

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When you measure campaign attribution, you can see exactly how much revenue each campaigns really drives. No need to second-guess yourself. You’ll always know exactly which campaigns to fund and which to cut loose. For example, the Sales Activation Campaign above, brought in $600,000 more than its next-closest competitor.

With campaign attribution, you prove the monetary value of your marketing strategy. Run up to three attribution models at a time, swap them out easily, and slice-and-dice influenced revenue. Then, compare results to make your findings crystal clear.

Above, you don’t just see which individual campaigns bring in the most revenue. You also see which types of campaigns deliver results —such as digital marketing , as seen in the donut chart.

Whether you run an account-based marketing strategy, focus on single points of contact, or need a complex multi-touch model, Full Circle Insights brings you clean, summarized data that you can evaluate across opportunities, contacts, accounts, campaigns, and even leads. This plot compares the number of opportunities each campaign influenced (Sum of Opportunity) with the average conversion rate (Influence Conversion). Data points clustered in the lower left like this indicate that campaigns yield comparatively few opportunities, and those opportunities convert poorly.

Digging into your data reveals new patterns. In this example, we see which campaigns directly influence the greatest number of opportunities. Note that some campaigns may influence fewer deals than others, but they may also have larger deal sizes or conversion rates that make them more scalable.

Native Salesforce Attribution Solutions

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Native Salesforce Attribution Solutions

Full Circle Insights works within your Salesforce instance, enabling a cleaner, clearer picture of your marketing efforts. Get a detailed view of the key performance metrics that help you make informed, targeted marketing decisions.

Truly Insightful Data

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Truly Insightful Data

Tell powerful stories backed by data. Full Circle Insights gives you the tools to optimize campaigns, measure impact, and plan with clear reporting capabilities. You’ll have confidence and a complete understanding of how marketing creates leads and drives revenue.