High Growth Software Veteran Brian Owen Joins Full Circle CRM Advisory Board

Full Circle CRM Continues its Rapid Growth as Another Industry Expert Joins its Advisory Board

SAN MATEO, CA – October 2, 2013 – Full Circle CRM announced today that after being named to the 2013 Red Herring North America Top 100  list, the 2013 JNP Hot 100 Privately Owned Companies List, and more then tripling its customer base over the last year that Brian Owen, who previously served as a Board Advisor or on the Board of Directors for companies such as Raptor Systems, Nuron, Nexaweb, WorldWide Packets, and AEP Networks, has joined the Full Circle CRM advisory board.  Brian brings more than 30 years of senior operating experience with a particular focus on achieving growth and liquidity for VC-backed B2B software companies and is currently on the board at Centric Software.  He joins an already dynamic advisory board of Salesforce Platform and Marketing Cloud experts consisting of cloud computing platform innovator Adam Gross, visionary SaaS CMO Judy Loehr, and B2B marketing operations authority Jennifer Pockell-Wilson.
“Full Circle CRM has already proven that it’s an important player in a fast moving market with huge potential,” said Brian Owen. “I am very excited to have the opportunity to join its advisory board and help the company continue its strong customer momentum.”
“Brian is an amazing fit for our advisory board,” said Bonnie Crater, president and ceo, Full Circle CRM. “His knowledge and expertise working with venture-backed start-ups is second to none and he will contribute greatly to the continued success of Full Circle CRM.”
More about Full Circle CRM’s Marketing Performance Management Solution
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers right inside Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI and answers all your marketing data questions right inside Salesforce.
About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.