Full Circle CRM Named To 2013 Red Herring Top 100 North America List

Marketing Performance Management Leader Wins Award for Groundbreaking Analytics for Marketing Executives using Salesforce.com

SAN MATEO, CA – May 30, 2013 – Full Circle CRM announced today it has been named to Red Herring’s Top 100 North America, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. Chosen for its leadership team and cutting-edge Marketing Performance Management SaaS solution, Full Circle CRM provides comprehensive funnel metrics, sophisticated weighted campaign influence, and a complete response lifecycle management system enabling marketers to completely and accurately understand the impact of their programs — right inside of salesforce.com.
“Being named to the Red Herring Top 100 North America is incredible for us,” said Bonnie Crater, president and ceo of Full Circle CRM.  “Just being nominated was a huge honor, but winning this award proves that our Marketing Performance Management software is a game-changer.”
“The winners weren’t a bunch of very early stage companies; these were accomplished, fast growing entities with an average of $28 million in annual revenue and many of whom had more than 100 employees,” continued Bonnie.
Red Herring has been selecting the most exciting and promising start-ups and “scale ups” since 1995. Finalists are still evaluated individually from a large pool of hundreds of candidates based across North America. Twenty major criteria underlie the scoring and process. They include, among others: the candidate company’s addressable market size, its IP and patents, its financing, the proof of concept, trailing revenues and management’s expertise. Each company goes through an individual interview after filling out a thorough submission, complemented by a due diligence. The list of finalists often includes the best performing and prominent companies of that year.
This unique assessment of potential is complemented by a review of the company’s actual track record and standing, which allows Red Herring to see past the “buzz” and make the list a valuable instrument for discovering and advocating the greatest business opportunities in the industry.
More about Full Circle CRM’s Marketing Performance Management Solution
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response you generate. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Lifecycle Management: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps you drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full history of every historical response and its outcome.
  • Marketing Analytics: gives you all of your marketing answers right in Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI and answers all your marketing data questions right inside Salesforce.

About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all your marketing questions in one place and helps you drive more revenue from every campaign with best-practice response lifecycle management. Our cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – we know what it takes to run a successful marketing organization. We are passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.

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