Full Circle CRM Recognized for its World-Class Marketing Solutions that Track and Measure Campaign Performance and Show Marketing’s True Contribution to Revenue
SAN MATEO, CA — June 11, 2014 – Full Circle CRM announced today that CIO Review has selected Full Circle as one of its 20 Most Promising Digital Marketing Solution Providers based on its ability to determine which marketing campaigns prove most valuable to a company’s revenue generation. After evaluating over a thousand solution providers, the CIO Review editorial team selects a handful to be profiled in their Digital Marketing Technology Special.
“Full Circle CRM has been on our radar for some time now for its innovations in measuring marketing campaign performance and we are happy to showcase them this year due to their continuing excellence in delivering top-notch technology-driven solutions,” said Harvi Sachar, Publisher & Founder, CIO Review. “Full Circle CRM’s solutions continued to break new ground within the past year benefiting its customers and we’re excited to have them featured on our top companies list.”
“We are very proud to be named to CIO Review’s Top 20 Most Promising Digital Marketing Solution Providers of 2014,” said Bonnie Crater, president and ceo, Full Circle CRM. “This prestigious award demonstrates our company’s reputation to help CMOs accurately understand the results of their marketing efforts.”
More about Full Circle CRM’s Marketing Performance Management Solutions
Full Circle CRM’s Marketing Performance Management solutions give marketers complete campaign and response lifecycle management applications that make it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:
- Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
- Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
- Marketing and Sales Intelligence: provides all of the marketing answers. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.
Full Circle Response Management ensures every deal is attributed to the right campaign so you can get accurate ROI and answer all your marketing data questions right inside Salesforce.
About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All your marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automation specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.
About CIO Review
CIO Review is a technology magazine that talks about the enterprise solutions that can redefine the business goals of enterprises tomorrow. It is the leading source that shares innovative enterprise solutions developed by established solutions providers, upcoming hot enterprises and is a neutral source for technology decision makers. Published from Fremont, California, CIO Review is an excellent platform for the enterprise to showcase their innovative solutions. While U.S. enterprise market is growing exponentially, there is a vacuum among entrepreneurs of enterprise startups. We believe that there is no other platform which gives companies a heads up on the innovative solutions that the startups are working on, what are the needs that haven’t been met yet and more. CIO Review will act as a platform allowing high level executives in the enterprises to share their insights, which in turn will help the enterprise startup ecosystem, help technology and business leaders with analysis on information technology trends and give a better understanding of the role that enterprise solutions play in achieving the business goals.
