Full Circle CRM Launches Weighted Campaign Influence to Provide Marketers with Critical Insights into Campaign Performance

Full Circle CRM Expands Marketing Performance Management Family of Applications

SAN MATEO, CA – May 20, 2014 – Full Circle CRM announced today the immediate availability of a new application, Full Circle Weighted Campaign Influence, empowering marketers to finally evolve from using incomplete attribution models such as standard first touch, last touch, or multi-touch models that don’t accurately show how campaigns affect revenue. Weighted Campaign Influence enables marketers to understand their campaign’s true contribution to revenue by weighting campaigns by characteristics such as response timing, market segment, and prospect profile. Customers can custom build models or leverage 3 out-of-the-box influence models to determine each marketing program’s true performance.
Built on the Salesforce1 Customer Platform, the new social, mobile and cloud customer platform built to transform sales, service and marketing apps, Full Circle Weighted Campaign Influence is currently available on the AppExchange at www.appexchange.com.
“Full Circle CRM’s Weighted Campaign Influence has become a key marketing tool by extending the Salesforce campaign insight functionality for us and making us more confident in our data,” said Scott Fingerhut, Vice President, Worldwide Marketing, Boundary.  “It not only enables us to show the sales and executive team which campaigns and campaign mix affect the bottom line, but also lets us refine our marketing mix to more confidently generate pipeline that results in revenue while being most efficient with our marketing spend.”
“We are very excited to expand our family of Marketing Performance Management applications on the Salesforce AppExchange,” said Bonnie Crater, president and CEO, Full Circle CRM.  “Weighted Campaign Influence lets marketers know exactly how each piece of the marketing mix plays a role in generating pipeline and revenue and enables them to optimize their campaigns accordingly.”
Weighted Campaign Influence Key Features:

  • Built on the Salesforce1 Platform
  • Run up to 3 influence models at once, enabling you to iterate and refine your models with ease
  • Customize campaign weighting and prioritization across any segment
  • Analyze which campaigns influence your customers vs. your prospects
  • Run endless campaign influence reports based on any criteria you track within Salesforce

Pricing and Availability
Full Circle Weighted Campaign Influence is available today with pricing starting at $4,000 per year for unlimited users.
About Full Circle CRM
Full Circle CRM gives Salesforce users a complete Marketing Performance Management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All your marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.

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