Do you feel like you’re often in the dark when it comes to optimizing your marketing campaigns?

In this replay you’ll discover:

  • How the pros use a few rules of thumb to pick the best-fit attribution model for their business
  • The revenue attribution reports that help build your increasingly scrutinized budget
  • How Act-On, a leader in marketing technology, applies attribution to influence campaign decisions

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“Remix Your Marketing Mix with Campaign Attribution.”

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

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Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content