Much lip service is given to the idea of being “data-driven” but few organizations have a comprehensive vision for what that means, let alone a playbook to implement the foundational elements that would allow them to realize the benefits of a data-centric philosophy.

In this presentation, we’ll share an architecture and process framework for developing a truly data-driven marketing organization, along with tools and templates to operationalize it from the CMO to the individual contributor.

Presentation by John Donlon, SiriusDecisions, at Circulate 2017.

Thank you for viewing
“Realizing The Promise of Data-Driven Marketing.”

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

Check out the next Full Circle Insights webinar!

Webinar Series

What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content