Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly prove you’re driving a return on your marketing investment.

To become an elite, sought-after modern marketer, you must know what channels, campaigns and touch points persuade your customers. For that, you must understand – and intelligently apply – attribution.

Learn why the best marketers utilize marketing attribution tools to help measure and optimize marketing within every sub-channel of their business.

We explore:

  • Commonly recognized opportunities & challenges from implementing attribution
  • Fundamental types of attribution
  • Impact of gaps in data capture, accuracy, integrations and workflows
  • Attribution considerations for ABM program measurement
  • Getting started with attribution models – don’t let perfect be the enemy of good

With a better understanding of attribution, you’ll be able to truly take your marketing efforts to the next level. 

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