In this presentation we examine the keys to proactively engaging accounts and maximizing account performance by connecting individual leads to accounts in your tech stack and processes.

This on-demand webinar provides use case examples of:

  • Lead-to-account matching in Salesforce;
  • Data and process enhancements to align sales and marketing; and
  • Performance reporting with account context.

Presentation by Bryant Lau, Senior Digital Marketing Manager with Highspot, and Feng Hong, Product Marketing Manager with Full Circle Insights. 

Thank you for viewing
“Gaining Account Context for Lead Engagement and Measurement.”

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

Check out the next Full Circle Insights webinar!

Webinar Series

What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content