Full Circle InsightsSalesforce Native Attribution Modeling and Funnel Measurement
As the only Salesforce-native Attribution Modeling and Funnel Measurement solution, you can rest easy knowing that data is safe, secure, and accurate. And, with complete control and data transparency, you always know exactly how campaigns perform and what drives pipeline, leading to a better understanding of the customer journey and giving you the ability to create strategies that produce results.
- Attribution Modeling
- Funnel Measurement
- Reporting and Dashboards
- Support Plan
Attribution Modeling
- Run three simultaneous attribution models
- Customize single-touch and multi-touch attribution models
- Specify model weighting and criteria through user interface
- Set look-back time frame for first-touch attribution
- Create an unlimited number of attribution models
- Advanced multi-touch attribution models
- Attribute campaign engagement at the account level and contacts within opportunities
- Create opportunity-based customer journey maps and perform cohort analysis
- Match lead dispositions with specific campaigns
- Flexible lead qualification using programmatic scoring as well as offline or one-off sales touchpoints
Funnel Measurement
- Sync fields from leads, contacts, opportunities, and accounts into funnels
- Timestamp campaign members as leads, contacts, and opportunities move through funnel stages
- Historical funnel tracking across leads, contacts, and opportunities
- Customize funnel stages to match your go-to-market process
Reporting and Dashboards
- Export data to third-party BI tools
- Ensure data security and quality through native Salesforce objects
- Report on leads, contacts, and opportunities in a single funnel
- Report on funnel stages, conversion, and velocity metrics
- Generate full reporting for planning, optimizing, evaluating, and achieving go-to-market process
“Full Funnel attribution tracking solution”
Amanda S.
Associate Member Enterprise (> 1000 emp.)
“FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which…”
“A game changer”
Dipika R.
Senior Director, Demand Generation & Marketing Operations
Mid-Market(51-1000 emp.)
“We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn’t for Full Circle. We’re now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously.”
“FCI is a Scientific Solution to a Business Problem”
Verified User in Hospitality
Mid-Market(51-1000 emp.)
“It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). “
“Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution”
Verified User in Computer & Network Security
Mid-Market(51-1000 emp.)
“Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting – Multi-touch, First and Last but it can support other types as well. “
“Fantastic Support”
Verified User in Telecommunications
Mid-Market(51-1000 emp.)
“FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts.
Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel.”
Attribution Modeling
Attribution Modeling makes it easy to spot your top-performing marketing campaigns and analyze the customer journey. See exactly how much money each campaign brings in to determine which to fund and which to cut loose.
- Create Multiple Attribution Models
- Evaluate Leads, Accounts, Opportunities, and Contacts
- Compare Results
- Categorize Revenue and Measure ROI and ROAS
- Connect Data and Sync in Salesforce
Funnel Measurement
Funnel Measurement is a detailed view of KPIs, such as volume, conversion rate, and velocity. These at-a-glance reports help marketing and sales teams identify trends using historical data, enabling them to make aligned, informed, data-driven decisions that drive results.
- Use Existing Data Architecture
- Identify What Generates New Leads and MQLs
- Segment and Summarize Data
- Track in Real-Time
- Customize Dashboards and Reports
Reporting and Dashboards
Easily customize and share Reporting and Dashboards from a single source of truth – Salesforce. Gain a better understanding of what drives leads and ABM accounts through pipeline so you can optimize campaigns and plan with confidence.
- Determine What Drives Influence
- Analyze Pipeline Progression
- Identify Engaged Prospects and High-Value Accounts
- Align in Salesforce
- Easily Create Reporting and Dashboards with Info That Matters to You
- Energize Your Teams with Knowledge That They’re Efforts Are Paying Off
Learn More About How Full Circle Can Help YouTake Control of Your Salesforce Data
