Noted Advisor and Operations Expert Brings Decades of Industry Experience to New Role


January 7, 2015, SAN MATEO, CA — Full Circle CRM, a leading provider of marketing performance management solutions, today announced that tech sector veteran Brian Owen has joined the company’s board of directors. Owen, who has served on Full Circle CRM’s advisory board for more than a year, brings extensive experience to his new role on the board of directors, including central leadership positions at B2B software ventures.

“We’re thrilled to add an executive of Brian’s caliber to our dynamic board of directors team,” said Bonnie Crater, President and CEO of Full Circle CRM. “Brian has driven strategy and operations at a number of highly successful software companies, and we’re looking forward to working with him to solidify Full Circle CRM’s market leadership position.”

An expert at achieving growth and liquidity for venture capital-backed B2B software companies, Owen has a track record of success that spans more than 30 years. He currently serves as CEO of X-IO Technologies, a high performance storage company, and as a general partner at Masthead Venture Partners. Owen led Decalog, NV, a VC-backed financial management software company, where he drove a successful merger with SunGard. Prior to that, he served as CEO of MapInfo, where he led the company’s highly successful IPO.

Earlier in his career, Owen held senior manager positions with Computer Associates, Oracle Corporation and Digital Equipment Corporation. He currently serves as a board member / advisor at Centric Software and CloudTP. Previous board and advisory roles include positions at Raptor Systems (later sold to Symantec), Nuron (sold to Intel), Nexaweb, WorldWide Packets (sold to Ciena) and AEP Networks (sold to Ultra Electronics). Owen holds an MBA from the Wharton School and a bachelor’s degree in mathematics from Boston College.

“Over a relatively short time, Full Circle CRM has become a major player in the marketing performance management space, and the company continues to gain traction with a recent successful Series A funding round and recognition as a Red Herring 2014 Global Top 100 technology venture,” Owen said. “I’m excited about this opportunity to join the board of directors and play a more direct role in strategy and execution as Full Circle CRM continues on its strong growth trajectory.”

Full Circle CRM provides campaign and response lifecycle management solutions that make it easy for marketers to track, manage and report on each response inside of Salesforce, getting complete visibility into the results of their marketing campaigns. Full Circle CRM’s unique response-based approach gives marketing executives the analytics and insights they need to maximize campaign efficiency and revenue. Please visit to learn more.


About Full Circle CRM
Full Circle CRM provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. The company’s cloud-based products are built 100 percent on the Salesforce1 Platform and are compatible with leading marketing automation solutions. All of your marketing data is in Salesforce, and so are the answers.

Founded by former Salesforce executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at
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