SAN MATEO, Calif., Dec. 17, 2015 /PRNewswire/ — Full Circle Insights, Inc., makers of comprehensive marketing performance management solutions, today announced a Series B funding round that will provide additional resources to expand the company’s sales and marketing initiatives and support customer success with new products and services. Aligned Partners led the $4.7 million round with participation from Salesforce Ventures.
“Full Circle Insights is a resourceful, efficiently managed company with a proven value proposition,” said Managing Partner Jodi Sherman Jahic, Aligned Partners. “The management team fully understands its customers’ needs and offers exceptional value, which has led to sustainable growth. Their marketing performance management solutions have gained market traction, and the company is committed to capital efficiency, which means their growth goals and our investment objectives are fully aligned.”
The rapidly growing social web recruiting platform Jobvite also uses Full Circle’s solutions to scale its marketing and sales funnel and align marketing efforts with the company’s growth and investment strategies. The ability to generate accurate marketing and sales data analytics enabled Jobvite to double its inquiry-to-win rate, and having a single source of trusted data played a key role in helping the company successfully secure $25 million in Series C funding.
“Full Circle closes the loop with the funnel metrics we need to measure marketing’s impact on pipeline and revenue accurately and consistently so we can make better business decisions,” observes Jobvite Vice President of Marketing Matt Singer. “With the ability to calculate the cost-per-inquiry, cost-per-lead and cost-per-campaign with precision, we’ve been able to process 90% of leads within a few hours and increase our inquiry-to-win rate by 100%.”
Full Circle Insights plans to build on these and other customer successes going forward, developing and refining native Salesforce apps to provide deeper insights into marketing and sales performance and eliminate data silos. The recent hire of Chief Marketing Officer Ellen Luttrell signaled the company’s commitment to building awareness and expanding its customer base. Full Circle’s staying power as an enterprise player is also underscored by its contrarian view of the startup funding process.
“We’re a progressive marketing company, but we have a throwback view of how to succeed as a player in the data economy,” says Bonnie Crater, president and CEO of Full Circle Insights. “We align with investors who believe as we do in building the company and demonstrating real-world results to grow value. In this way, we’re blazing a new trail.”