Circulate 2016’ Will Convene an Elite Class of B2B Data-Driven Marketers to Discuss Key Issues Facing the Marketing Space Today

SAN MATEO, Calif., Feb, 2, 2016 — Full Circle Insights, a leading provider of marketing performance management solutions, today announced that registration is open for Circulate 2016, a conference designed for B2B data-driven marketers who excel in deploying the most advanced marketing tactics that bring data insights to drive revenue. Circulate provides a format of learning how to leverage data to improve marketing performance. The conference will be held April 11, 2016, at The W Hotel, San Francisco, CA. The Early Bird registration rate of $200, available for attendees who register today until March 1, 2016, gives a 30% discount off the full conference rate and allows two attendees for the price of one.

At Circulate 2016, top data-driven marketers will gather to discuss, learn and share ideas about how to enhance the impact of marketing campaigns, and grow their company’s revenue and pipeline. The conference will host more than a dozen distinguished panelists and speakers, including CMOs, marketing executives, industry analysts, marketing operations, and demand generation professionals. This year’s conference theme is taken from the playbook of sports strategists with a tie-in to offensive and defensive approaches to both types of winning: on the field, or in the Salesforce reporting dashboard. San Francisco 49er legend Brent Jones will deliver the keynote. During the one-day event, conference attendees will learn about:

  • Best practices in tracking, measuring and analyzing marketing data to find actionable insights;
  • Optimizing marketing and sales funnels to effectively align both teams; and,
  • Setting up Salesforce and marketing automation systems to accurately capture and report on every marketing response.

“There’s no question that the marketing world today has evolved into a more data-driven environment,” said Bonnie Crater, CEO, Full Circle Insights. “With more and more pressure from upper management to defend marketing’s spend, we are focused on ways to empower the data-driven marketer to plan her offense or defense to drive revenue goals effectively. Full Circle Insights looks forward to bringing together so many talented B2B data-driven marketing leaders to discuss the key issues facing this space today.”

Built on the Salesforce App Cloud, Full Circle Insights provides campaign and response lifecycle management solutions that make it easy for marketers to track, manage and report on every campaign response. The company’s unique response-based approach gives marketing executives the analytics and insights they need to maximize campaign efficiency and drive revenue.
For more information about Circulate 2016, or to register, visit

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About Full Circle Insights
Full Circle Insights provides Salesforce users a complete marketing performance management solution answering their marketing questions in one place. Our solutions help customers drive more revenue from every campaign with best practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Built 100% on the Salesforce App Cloud, our products are compatible with the leading marketing automation solutions. Founded by former CRM executives, product managers, and marketing automation specialists, our team is passionate about giving marketers the answers they need to optimize campaign performance, plan with confidence, and grow revenue.

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