Full Circle CRM Provides Influitive Powerful Marketing Performance Management Solution

Influitive Gains Actionable Insights Into Marketing Campaign Performance

March 26, 2014, San Mateo, CA – Full Circle CRM announced today that Influitive, the advocate marketing experts, have implemented its Marketing Performance Management solution, Response Management. By utilizing Full Circle Response Management, Influitive is now able able to accurately track and measure every campaign response to determine which marketing and sales programs actually affect revenue generation.
Using Full Circle Response Management, Influitive can now track all the campaigns that influence revenue to get a clear picture of how every campaign is performing, not just the primary campaign associated with an opportunity right inside of Salesforce.  Additionally Influitive now has complete visibility into the volume, conversion rates, and velocity of its marketing funnel, showing exactly how every campaign generates pipeline and revenue.
“Full Circle CRM allows us to get a complete view of our marketing metrics within Salesforce,” said Jim Williams, Vice President of Marketing at Influitive. “We can now understand how each marketing campaign we run contributes to the company’s revenue and then use that information to make strategic decisions about where we’re investing our resources in the future.”
“Influitive’s innovation in customer advocacy also extends to innovation in marketing operations,” said Bonnie Crater, President and CEO of Full Circle CRM. “Influitive is a great example how marketing executives can leverage the breadth of marketing data Full Circle CRM provides and the actionable insights that come from it.”
More about Full Circle CRM’s Marketing Performance Management Solutions
Full Circle CRM’s Marketing Performance Management solutions give marketers complete campaign and response lifecycle management applications that make it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

Full Circle Response Management ensures every deal is attributed to the right campaign so you can get accurate ROI and answer all your marketing data questions right inside Salesforce.
About Full Circle CRM
Full Circle CRM gives Salesforce users a complete Marketing Performance Management solution that answers all their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on the Salesforce1 Platform and are compatible with the leading marketing automation solutions. All your marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing’s contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcirclecrm.com.

Your Funnel Isn't Funneling

Building Marketing Funnels [Best Practices]

Check out the next Full Circle Insights webinar!

Webinar Series

What's New at Full Circle Insights

Your Source for Marketing Campaign Attribution, Full–Funnel Measurement, Web–Session Tracking, and ABM Measurement Content