Full Circle CRM Partners with Silverpop, Allowing Silverpop’s Customers to Gain Key Insights into Campaign Performance and Lead and Contact Management in Salesforce

By Partnering with Full Circle CRM Silverpop Customers Using Salesforce.com can Better Understand Marketing ROI and More Accurately Measure Sales and Marketing Funnels

SAN MATEO, CA – September 16, 2013 – Full Circle CRM announced today that SilverpopTM is now a key Marketing Technology partner.  Silverpop’s comprehensive marketing automation solution is compatible with Full Circle CRM’s enhanced response management, campaign influence, and funnel metrics that run inside of Salesforce.  By becoming a technology partner with Full Circle CRM Silverpop has enabled its customers using Salesforce to gain advanced marketing campaign performance analytics and complete lead and contact lifecycle management.
“We are excited to partner with Full Circle CRM in order to help our customers gain a tremendous amount of insight into the performance of their campaigns and to more effectively manage their leads inside Salesforce,” said Will Schnabel, senior vice president of global business development for  Silverpop.  “Measuring campaign ROI and carefully aligning sales and marketing is critical to success and Full Circle CRM is well positioned to help them get there.”
“We are thrilled deliver a marketing performance management solution that works seamlessly for companies running Silverpop and Salesforce,” said Bonnie Crater, president and ceo, Full Circle CRM.  “As one of the world’s leading marketing automation solutions, Silverpop’s focus on ‘return on relationship” is critical for effective marketing operations today.”
More about Full Circle CRM’s Marketing Performance Management Solution
Full Circle CRM’s Marketing Performance Management solution gives marketers a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every response generated. This response-based approach gives marketing executives insight into the key revenue analytics they need to optimize their marketing portfolio and drive more revenue, featuring:

  • Campaign Attribution: handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end. Includes sophisticated weighted campaign influence module, tipping point campaign credit, campaign-level response scoring, and closed-loop sales follow-up and tracking.
  • Response Lifecycle Management: helps drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead. Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full view of every historical response and its outcome.
  • Marketing and Sales Intelligence: provides all of the marketing answers right inside Salesforce. Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so marketers can get accurate ROI and answers all the marketing data questions right inside Salesforce.
About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management. The cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – the Full Circle CRM team knows what it takes to run a successful marketing organization. Our team is passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.
About Silverpop
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex—so that marketers from any size organization can easily achieve digital marketing success.
The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.  Visit us at silverpop.com.