Full Circle CRM Partners with Marketo to Bring Best-Practice Response Lifecycle Management to Salesforce Marketing Users

Unique Marketing Performance Management Solution Transforms Salesforce Marketing Data for Marketo Customers

MENLO PARK, CA – November 12, 2012 – Full Circle CRM and Marketo today announced that Full Circle CRM is joining Marketo Launchpoint, the most complete ecosystem of compelling solutions for marketers. As a leading provider of Marketing Performance Management software for Salesforce marketing and Marketo users, Full Circle CRM combines lead management data from Marketo with marketing and sales data in Salesforce to provide a complete campaign and response lifecycle management application that makes it easy to track, manage and report on every campaign response, right inside salesforce.com.
“Companies around the globe are transforming the way they market to prospects through Marketo and Marketo Launchpoint solutions,” said Robin Bordoli, vice president of partner ecosystems at Marketo. “As a member of our Marketing Nation, Full Circle CRM gives Salesforce marketing users an easy way to track, manage and optimize responses to every marketing campaign.”
“Marketo Launchpoint is a great place for marketers to find best-in-class solutions,” said Bonnie Crater, president and ceo of Full Circle CRM. “We are proud to contribute our product and Salesforce Marketing expertise to the Marketing Nation.”
A Top Ecosystem for Marketers
Marketo Launchpoint delivers access to a powerful network of ideas, experts, and integrated solutions that simplify your world, surrounds you with other great marketers, and helps you get to the results you need faster. The Launchpoint ecosystem categories includes analytics and big data, content marketing, events and webinars, lead data enrichment, online ads, top of the funnel conversion, social media and lifecycle marketing.
Full Circle CRM Key Features
Full Circle CRM complements Marketo Lead Management for Salesforce marketing users.  Built 100% on the Salesforce Platform, the Full Circle CRM solution is pre-integrated with Marketo’s campaign, lead scoring, lead nurturing, inbound marketing and email marketing features.  Our solution includes:

  • Campaign Lifecycle Management:  handles all the complex revenue attribution and funnel analysis so you know which campaigns are driving revenue and can manage campaigns from beginning to end.  Includes customizable criteria for revenue attribution, tipping point campaign credit, campaign-level response scoring, sophisticated campaign influence rules and closed-loop sales follow up and tracking.
  • Response Lifecycle Management:  helps you drive more opportunities from every campaign with full visibility and aging for every response – regardless of whether it was from an existing contact or a new lead.  Includes central views for response disposition, response scoring, assignment rules, notifications and alerts, and a full history of every historical response and its outcome.
  • Marketing Analytics:  gives you all of your marketing answers right in Salesforce.  Includes a real-time marketing barometer, detailed funnel analysis, pipeline influence and “tipping point” reports, and detailed breakdowns of responses from new business vs. house list vs. nurture programs vs. existing customers.

The application ensures every deal is attributed to the right campaign so you can get accurate ROI, and answers all your marketing data questions right inside the Salesforce Marketing Cloud.

About Full Circle CRM
Full Circle CRM gives Salesforce marketing users a complete marketing performance management solution that answers all your marketing questions in one place and helps you drive more revenue from every campaign with best practice response lifecycle management.  Our cloud-based product is built 100% on the Salesforce Platform and is compatible with leading marketing automation solutions. All marketing data is in Salesforce and so are the answers.
Founded by former salesforce.com executives, product managers, and marketing automa­tion specialists – we know what it takes to run a successful marketing organization. We are passionate about giving all marketers the answers they need to plan with confidence and grow revenue. Learn more at www.fullcirclecrm.com.
About Marketo: Marketing Software – Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big Thing List,” one of “America’s Most Promising Companies” by Forbes, and the #1 Marketing Software Vendor on the INC 500.  In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.
Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners